FASHION

DRAGON DIFFUSION HAS LANDED ON ASOS

By Flo Bellinger, 21 July 2025

No, your eyes do not deceive you. Everyone’s favourite handbag is now on ASOS. Yep, the one you’ve seen on every stylish street corner from Paris to Copenhagen. The one you’ve had saved in your copious open phone tabs for months. The one you’ve daydreamed about owning in multiple colours and sizes. Dragon Diffusion has landed (we’re calm, promise).

Founded in 1985, the brand specialises in woven leather bags crafted with the utmost quality. With unique silhouettes, unexpectedly sturdy constructions (often lacking in the woven category), and rich, earthy tones, Dragon Diffusion has quickly become a staple in the it-girl wardrobe.

Dragon Diffusion Santa Croce big woven leather bag in burgundy | ASOS Style Feed

Despite a healthier price-tag than your average high-street handbag, the meticulous craftsmanship and complex weaving techniques involved in each design make them a formidable investment piece. Elevated, understated and a favourite of the Olsen twins, these new show-stopping accessories are your one-way ticket to a quiet-luxury look. Keep scrolling to meet all the Dragon Diffusion bags we’ll be adding straight to our saved items.

Dragon Diffusion Santa Croce big woven leather bag in burgundy, £421