Women's Huda Beauty

What started as an online platform for sharin

What started as an online platform for sharing beauty tips and tricks with her (many) followers has since gone on to become one of the fastest-growing beauty brands in the world. Yep, we're talking about Huda Beauty. Founded in 2013 by MUA and beauty blogger Huda Kattan, the brand's best-selling makeup includes everything from richly pigmented lipsticks and eyeshadows for bold-AF colour payoff to game-changing foundations that just hit different. Shop the Huda Beauty at ASOS edit to scroll our hero products.