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Info for Partners

ASOS Rankings

Products are ranked on ASOS using a mixture of rules-based merchandising and algorithms.
  
Main Product Listing Pages and Search Results

Products will be shown to you based on a combination of the following criteria:
 
For logged out users 
The first 10 rows of products you are shown include: 
1. Bestselling products specific to the country you are purchasing from 
2. New-In products 
3. Styles of strategic importance to ASOS. This includes products that have just come back into stock or those which have strong availability in core sizes.

The remaining products are ranked depending on product sales in the country you are purchasing from, core size availability, product newness, and products which we hold more inventory for. We also prioritise the ranking placement of our ASOS Full Price products over ASOS Outlet products.

From time to time, ASOS will remove or demote the ranking of reduced price or discounted products. For example when we are not advertising a Sale period.  Conversely, during a Sale period, we may choose to actively increase visibility of these products.
 
For logged in users 
The ranking of the first 200 rows of products you are shown are based upon your previous browsing and shopping history.   
Using the below information, products are then ranked in order of relevance to you:

1. Product views within the last month 
2. Purchases you have made within the last 4 months 
3. Items you’ve added to your bag within the last 4 months 
4. Items you’ve saved for later within the last 4 months 

The next 10 rows of products you are shown include:
 
1. Bestselling products specific to the country you are purchasing from 
2. New-In products 
3. Styles of strategic importance to ASOS. This includes products that have just come back into stock or those which have strong availability in core sizes.  
The remaining products are ranked depending on product sales in the country you are purchasing from, core size availability, product newness, and products which we hold more inventory for. We also prioritise the ranking placement of our ASOS Full Price products over ASOS Outlet products.  
 
 
For ASOS New in Category

For logged in users 
The ranking of the first 200 rows of products you are shown is based upon your previous browsing and shopping history.  Using the below information, products are then ranked in order of relevance to you: 

1. Product views within the 7 days 
2. Purchases you have made within the last 12 months 
3. Items you’ve added to your bag within the last 12 months 
4. Items you’ve saved for later within the last 4 months
(“ASOS Customer Criteria”)

Aside from this, all products are ranked by date on site from newest to oldest.  Products uploaded to our site on the same date are ranked based on size availability and unit volume sales highest to lowest.
 
For logged out users 
All products are ranked by date on site from newest to oldest.  Products uploaded to our site on the same date are ranked based on size availability and unit volume sales highest to lowest. 
As a general rule Partner fulfilled product will not feature within our New In Category unless: 
Entire Brand is 100% partner fulfilled 
Hype product launches 
Backfill sizes or size extensions on ASOS.com fulfilled wholesale styles 
 
Sale & Outlet Product Listing Pages

For logged out users: 
All rows are ranked based on the below: 
1. Product sales in the country that you are viewing from over the last 14 days  
2. Product stock levels

The remaining products are ranked depending on product sales in the country you are purchasing from, core size availability, product newness, and products which we hold more inventory for.  
For logged in users

The ranking of the first 200 rows of products you are shown are based upon your previous browsing and shopping history.  Using the below information, products are then ranked in order of relevance to you:

1. Product views within the last month 
2. Purchases you have made within the last 4 months 
3. Items you’ve added to your bag within the last 4 months 
4. Items you’ve saved for later within the last 4 months

The remaining products are ranked based upon

1. Product sales in the country that you are viewing from over the last 14 days  
2. Product Stock levels 
 
 
Sorting Options

You can sort your results in many ways to determine the order in which products are displayed. This includes:  
Newness: Products are shown by newest to oldest. Products that share a date are ranked based on core size availability and bestselling products.  
Price high to low:  Products are shown based on highest current selling price to lowest. Products that share the same price are ranked based on core size availability and bestselling products. 
Price low to high: Products are shown based on lowest current selling price to highest. Products that share the same price are ranked based on core size availability and bestselling products. 
 
Product Detail Page, Product Carousels and Grids
 
We also show You May Also Like (YMAL), complementary products and Buy the Look products across all our devices, which provide up to 20 additional products for you to discover.  
Logged out users will be shown products based on item-to-item score which assesses how similar a product is to another, based on ASOS customer general browsing history. Products are ranked based on the highest item-to-item similarity score.

If you are logged-in to your ASOS account:  
YMAL products you are shown will depend on: 
Your declared gender within your shopping profile. Products are then ranked based on the following information:

1. Product views within the 7 days 
2. Purchases you have made within the last 12 months 
3. Items you’ve added to your bag within the last 12 months 
4. Items you’ve saved for later within the last 12 months

Complementary products you are shown will depend on:  
Your declared gender within your shopping profile. Products are then ranked based on the following information:
 
1. Product views within the 7 days 
2. Purchases you have made within the last 12 months 
3. Items you’ve added to your bag within the last 12 months 
4. Items you’ve saved for later within the last 12 months 
 
 We also make sure that we do not show you products that we don’t think will work practically with a certain product, for example we won’t recommend you a jumpsuit to wear with a dress, or some jeans to wear with some trousers.

Customers also bought products you are shown will depend upon ASOS customer interactions with the product and will depend on:  
Your declared gender within your shopping profile. Products are then ranked based on the following information:
 
1. Product views within the 7 days 
2. Purchases you have made within the last 12 months 
3. Items you’ve added to your bag within the last 12 months 
4. Items you’ve saved for later within the last 12 months

Buy the Look products you are shown uses visual recognition technology to identify similar products to the products shown in the product image on the listing page. For example, if a customer searched for jeans “Buy the Look” may show the same or similar t-shirt, shoes or other accessories also being worn by the model.

Similar Items carousel is shown to customers who view a product (PDP) which all sizes are completely out of stock, and via Saved Items as customers are able to select to view similar products. This selects similar products using the item-to-item similarity score which assesses how similar a product is to another based on all users browsing history.  Products shown are therefore those with the highest item-to-item similarity score. 
 
 
Additional Information:

Customer Testing 
ASOS approach to rankings continuously evolves as we conduct testing on certain customer groups. During these tests, customers in those test groups might temporarily see product rankings which do not follow the above information. However, where the results of such testing result in a permanent change to ASOS product ranking, such change shall be reflected here.

Low size availability styles 
In order to improve customer experience, we may choose to completely remove or demote very low size availability products from all search results and product carousels.  

Payments Complaints Procedure


We’re sorry if you feel you need to make a complaint relating to services provided by ASOS Payments UK Limited. 
 
If you need to get in touch with Customer Care to make a complaint, our advisors are here to help and resolve your query. Our team are fully trained, and will ensure your query reaches the right team if they can’t get it sorted for you.  
 
To raise your complaint please follow the steps below: 
Use the ‘Contact Us Now’ button below or click here to chat to the team.
Provide as much information as possible (for example your order number and ASOS registered email), so our team can help as much as possible. 
 
Once our team have received your complaint, the complaints team will:
Provide acknowledgement of your complaint and that your complaint is being investigated.
Within 15 business days the complaints team will provide:
o A full response and decision relating to your complaint; or
o A holding response to allow for further investigation. Where further investigation is required a full response and decision relating to the complaint will be provided within 35 business days.
 
If you are dissatisfied with the response provided by ASOS Payments UK Limited and the complaint relates to provision of payment services, you may raise the complaint and our decision with the Financial Ombudsman Service via:
Post: The Financial Ombudsman Service, Exchange Tower, London E14 9SR

Telephone: 
Landline: 0800 023 4567
Mobile: 0300 123 9123 
Outside the UK: +44 20 7964 0500

Email: complaint.info@financial-ombudsman.org.uk
Website: https://www.financial-ombudsman.org.uk/contact-us/complain-online

You must contact the Financial Ombudsman Service within 6 months of the decision made by us.

The decision made by the Financial Ombudsman Service is final in relation to the complaint.