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Privacy & Cookies: Our promises

We’ll always keep your data safe and secure. So you’re clued up, here’s why we need it and how we use it.

Our Privacy Promise


1. The good stuff

We will only use your data to up your experience.

2. Locked down

We’ll protect your data like it’s our own.

3. Straight talking

We’ll always talk your language and have your back – no nonsense, no surprises.

4. No spam

You decide what and how you hear from us.

5. Just the essentials

Your info won’t just hang about – if we don’t need it, we’ll delete it.

Protecting Your Privacy

At ASOS, we are 100% committed to protecting your privacy and security. We are customers ourselves of ASOS, so we totally appreciate and respect how important privacy is. 

For all ASOS services, the data controller — the company that’s responsible for protecting your privacy— is Limited. 

Navigating this page

• How we use your information 
• Sharing your information 
• Marketing messages 
• Seeing adverts for online 
• Your information and countries outside Europe 
• Keeping your information 
• Your rights 
• Changes to how we protect your privacy 
• Cookies
• Contact us