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Privacy & Cookies: Our promises

We’ll always keep your data safe and secure. So you’re clued up, here’s why we need it and how we use it.

Our Privacy Promise


1. Only the good stuff

We will only use your data to improve your ASOS experience and ASOS services.

2. Locked down

We’ll protect and secure your data.

3. Straight talking

We’ll always talk your language and be open – no nonsense, no surprises.

4. You're in control

You decide if you want to hear from us and how you hear from us.

5. Just the essentials

No unnecessary information – if we don’t need it, we won't collect it.

Protecting Your Privacy

At ASOS, we are 100% committed to protecting your privacy and security. We are customers ourselves of ASOS, so we totally appreciate and respect how important privacy is. 

For all ASOS services, the data controller — the company that’s responsible for protecting your privacy— is Limited. 

Full Privacy policy

• How we use your information 
• Sharing your information 
• Marketing messages
• July 2023 marketing preference changes 
• Seeing adverts for online 
• Your information and countries outside Europe 
• Keeping your information 
• Your rights 
• Changes to how we protect your privacy 
• Cookies
• Contact us