ASOS Cyber Security
At ASOS, we take your online safety very seriously. Fraudsters are always looking for ways to exploit customers, whether that’s through email and text scams, posing as ASOS on social media or reusing a password they’ve obtained from another one of your accounts.
Here are our top tips to help you stay safe online.
KEEP YOUR CARD DATA SAFE FROM FRAUD
MORE ADVICE ON STAYING SAFE ONLINE
USE STRONG PASSWORDS
Your email account contains a lot of personal information about you and is usually linked to other online accounts you use. If your email account is compromised, all your other passwords can be reset, so it's important to choose a strong password that’s different to all your others.
Using the same passwords for all your accounts makes you vulnerable, because if that one password is stolen, all your accounts can be accessed. Use a unique password for each one – especially for your email and ASOS accounts.
For advice on creating, changing or remembering your passwords, see the Further Advice section below.
STAY SAFE ON SOCIAL MEDIA
We love connecting with you in DMs – but we'll NEVER ask for sensitive info, like your card details or password. Here's how to stay safe:
- Contact us through official ASOS social media accounts – look for the blue tick.
- Don’t click on unknown links. Double check URLs by hovering over links before you click on them.
- Never post your full address or credit card information in the comments section. DM us if you want to share your order number or personal details – let’s keep that info safe!
Check out this page on how to know if you’re talking to us: https://www.asos.com/customer-care/engagement/how-do-i-know-im-talking-to-asos/
KEEP YOUR ASOS APP UPDATED
Always ensure the latest app updates are installed – this not only gives you the best shopping experience, but it also provides the latest security adaptions to protect your account and personal information. Simply turn on automatic updates on your device, so you don’t have to think about it.
AVOID PHISHING
Seems too good to be true? Then it probably is. Be suspicious of requests pushing you to give out your personal details or offering you something that seems incredible.
We’re making it easy to spot real ASOS emails by using BIMI (Brand Indicators for Message Identification). This enables our logo to display next to our email in your inbox, and means the email is legit and came straight from us. No logo? Be cautious – it could be a fake email trying to trick you. Check here to see if your mail provider supports BIMI.
If you receive an email that seems to be from ASOS but doesn't display our logo, or if you have any doubts about an email’s authenticity, don’t click on any links and don’t open any attachments.
For advice on protecting yourself from phishing, see the Further Advice section below.
KEEP YOUR CARD DATA SAFE FROM FRAUD
- Make sure your computer has up-to-date anti-virus software, a firewall installed and updated apps on all your devices.
- Always use websites with the secure padlock symbol. Don't click on unfamiliar links from emails or texts.
- Sign up to Verified by Visa or MasterCard Secure Code whenever you’re given the option while shopping online. This means you create a password with your card company and adds an extra layer of security to online transactions with signed-up retailers.
- Regularly check your bank statements via your bank’s app or online and report any transactions you don't recognise to your payment provider.
- Do not auto-fill or save payment information or credentials on a shared device.
- Immediately report lost or stolen cards to your bank.
- Report any other suspicious activity to https://www.actionfraud.police.uk/
REPORTING FRAUD
Before you report a potentially unauthorised ASOS transaction on your card, please consider the below:
- Is the charge for an ASOS Premier subscription?
- Was the order placed by a friend, family member or someone who has access to your payment details?
- Are there other cards associated with the account that may have been used?
- Have you recently cancelled an order? Some banks show this transaction as pending.
If you believe you’ve been a victim of fraud, contact us through our Help pages with details of the transaction (date, time, amount including currency and the last 4 digits of the card used) and we can assist you further.
Never provide your full card number or screenshots of your bank account through email or live chat.
MORE ADVICE ON STAYING SAFE ONLINE
Help is at hand if something goes wrong. Here are some useful links:
National Cyber Security Centre
Cyber Aware
Federal Trade Commission (FTC)
Stop. Think. Connect