GISOU IS HERE – YOUR BEAUTY ROUTINE JUST GOT SWEETER

There are plenty of incredible beauty brands on the market these days, but nobody is doing it quite like Gisou. The cult brand has been disrupting the industry since it was launched by Negin Mirsalehi a decade ago. After dropping Gisou’s very first Honey Infused Hair Oil, Mirsalehi built a beloved range of hair and skincare products – each using honey directly from her family’s bee garden. If you’ve had your eye on the aesthetic packaging and delicious formulas that made them famous, we’ve got some great news: Gisou has officially landed on ASOS. Keep reading for the scoop on the world’s sweetest beauty brand.

If you’ve heard of Gisou, chances are you’ve heard of its famous Honey Infused Hair Oil. This viral product has adorned the shelves and bathroom cabinets of hairstylists and celebrities alike – and for good reason. Negin was first inspired to create the serum-like oil by her mother, a hairdresser by trade, who used the family’s honey to treat her own hair. Now, Gisou’s oil is beloved by the entire Mirsalehi family – as well as thousands of devoted customers worldwide. With a lightweight texture, nourishing formula and deliciously sweet honey base, this iconic product alleviates damage to the hair follicle and controls frizz with a boost of hydration.

The brand might have started with hair, but it doesn’t stop there. Negin continued to build on the beauty benefits of honey with a range of incredible skincare – most notably the Gisou Honey Infused Lip Oils. These trusty lip treatments pack all the punch of the haircare version, leaving a juicy glaze on the lips without feeling sticky. From Glazed Plum to Lavender Berry, each scent provides the sweet treat your smile deserves. And did we mention the packaging? Obsessed.