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BEAUTY

WHY 24/7 WELLNESS IS OUR 2025 MANTRA

Different models for wellness | ASOS Style Feed

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Call it self care or me time, we're calling it 24/7 wellness. It's no longer about having the perfectly curated 10-step routine; on-the-go beauty and prioritising our wellbeing is the new wave. That means we're getting eight hours of beauty sleep minimum, we're hydrating our bodies beyond a hyaluronic acid serum, and bath time isn't a luxury – it's essential.


Whether you're on an hour-long commute or spending all day in bed, the self care doesn't stop. Handbag-friendly beauty products mean you can put skincare, haircare and makeup first, and everything else second. The only thing that should be working overtime is your ASOS-approved Face + Body products from top brands like LANIEGEThe OrdinarySol de Janeiro and more. 

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