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Urban Decay Eyeshadow Primer Potion - Eden

Product Details

Primer by Urban Decay

  • So all your hard work doesn't go to waste 
  • Eyeshadow primer
  • Full coverage
  • Designed to prime eyelids for eyeshadow application, while preventing creasing
  • Polymer technology helps fill in any uneven areas on skin’s surface for a smoother application
  • Long-lasting formula
  • Eden is a matte nude beige shade
  • Vegan product
  • Contains no animal-derived ingredients or by-products
  • Product is non-returnable for hygiene reasons 




Challenging cliché beauty standards and embracing individuality, Urban Decay lives by the mantra that we’re all pretty different. Giving us the tools to make our own rules, its cruelty-free collection of super-pigmented, high-performance products are lauded by beginners and experts alike. Scroll our Urban Decay at ASOS edit for the brand’s long-wearing foundations, shimmer bronzers and volumising mascaras, as well as its iconic eyeshadow palettes, primers and setting sprays – the hype is real.


Product size: 10ml


Swipe over eyelid before eyeshadow application