ADVERTORIAL

THE ADIDAS SUPERSTAR IS STILL THE BEST SHOE IN YOUR WARDROBE

By Flo Bellinger, 3 March 2026

From our first steps to our first dates, every pair puts the work in, but only one shoe has made history. The adidas Superstar first launched in 1969 and continues to redefine culture. If you don’t own a pair, you know someone who does – and you’ve probably eyed them with envy. Still as stylish as their very first iteration, the adidas Superstar is an icon that doesn’t answer to time. It sets the pace, it shapes the space and it always steps up. If you needed another excuse to get yourself a pair, update your old ones or invest in a fresh colourway, the new adidas Superstar campaign featuring style pioneer Kendall Jenner has dropped at the perfect time. Keep scrolling for a closer look.

A TIMELESS ICON

Kendall Jenner waring adidas outfit | ASOS Style Feed

Picture: adidas

First launched in 1969, the adidas Superstar has cemented itself firmly in the zeitgeist. Over the last five decades, it’s become an icon of music, art and fashion – and an enduring symbol of groundbreaking style.

adidas Superstar trainers | ASOS Style Feed

Picture: adidas

The shell toes are now a formidable silhouette that continues to capture the hearts of fashion’s most stylish legends. And while there have been plenty of limited drops since, the original black and white colourways remain classic to this day.

HOW TO STYLE THEM

Kendall Jenner wearing adidas | ASOS Style Feed

Picture: adidas

Whether you’re hitting the court (the Superstar was first born from the adidas Supergrip trainer, designed for professional basketball players, after all), or dressing for everyday – these iconic shoes will always have a place in your wardrobe. Not only are they comfortable and durable, but the Superstar’s minimal design means they’re a no-brainer when it comes to completing almost any outfit. The latest styles feature bold details including studs, metallic croc textures and vibrant shades – giving the timeless trainer a new lease of life.

Picture: adidas

For the latest campaign, Kendall wears hers with pulled-up socks, mesh tights and hot pants – a playful approach that feels both vintage and modern. We also love a classic Superstar with more structural pieces, like a tailored two-piece. Bringing instant edge and old-school charm, there’s a reason they’re still on everyone’s feet.

GET THE LOOK:

adidas Originals Superstar II trainers in black and white, £95

adidas Originals adicolor Trefoil 6 pack crew socks in black, £20

adidas Originals Superstar track top in black, £70
Similar: adidas Originals x ASOS knitted hot pants in charcoal, £50