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INSPIRATION AND ADVICE
OUR TOP TIPS FOR SHOPPING BLACK FRIDAY
By Ayis Stephen-Diver, 1 November 2025
Black Friday at ASOS is almost here, and we can’t wait. Whether you’re treating yourself to designer deals or planning on getting those gifts early, we’ve got you. And if you’re already feeling overwhelmed, don’t worry. We’ve come through with some Black Friday shopping tips so you can maximise your discounts and ready up for the day. Wondering where to find the best Black Friday deals? They're right here! Scroll for everything you need to know ahead of 28 November.
The most important tip? Download the ASOS app. Not only can you access exclusive app-only Black Friday discounts, but if you turn your push notifications on, we’ll let you know the biggest deals before anyone else. That's perks upon perks!
The most important tip? Download the ASOS app. Not only can you access exclusive app-only Black Friday discounts, but if you turn your push notifications on, we’ll let you know the biggest deals before anyone else. That's perks upon perks!
#1: STOCK UP ON FACE + BODY GIFT SETS
The season of self-care is here – replenish your shelf (and your loved ones’ shelves) by securing some Face + Body gift sets. Whether it’s ghd’s limited edition Styler set or some skincare upgrades, the Black Friday sales on these are too major to miss out on. Gifting doesn’t get easier than this.
#2: REFILL ON YOUR BEAUTY ESSENTIALS
When it comes to beauty and skincare, we all know everything runs out at once. Make the most of the ASOS Black Friday sales by restocking on all your essentials, for less. In the market for something new? Streamline your skincare routine with PDRN products – we’ve explained everything you need to know about this viral K-beauty ingredient.
#3: GET YOUR PARTY-SEASON LOOKS
If you’re anything like us, festive plans are already filling up your calendar, so you’re going to need some jaw-dropping looks to see you through party season. Black Friday clothing sales are the biggest part of the event, so use them to grab that dress or skirt in your Saved Items. And don’t forget the finishing touches: bags, shoes, hair accessories – they’ll take your look to the next level.
#4: SECURE YOUR FAVOURITE DRESSES
Party dresses aren’t the only styles you should prioritise this Black Friday. Dresses are our no.1 solution to any wardrobe conundrum – from everyday dresses to maxis built to withstand the cold. Or invest in a black dress that’ll go the distance, carrying you seamlessly from season to season.
#5: LOAD UP ON LOUNGEWEAR
If you’re the type who takes any opportunity to live in hoodies, sweatshirts, joggers and tracksuits, make the most of Black Friday with some smart shopping and save on these cosy staples. Plus, soft-touch sets and separates are trending, and they aren’t just made for the sofa – you can take them to the streets with a pair of boots and some elevated accessories, too.
#6: INVEST IN COLD-WEATHER WARMERS
Coats and jackets are investment pieces, so using Black Friday to get a deal on the trending styles – like trench coats, faux-fur coats and puffer jackets – just makes sense. Pro tip: start saving your favourites to your wishlist now, and shop them later in the Black Friday sale.
#7: LOOK FOR TRENDING TRAINERS
Pictures: ASOS
If there’s ever a time to level up your kick game, it’s Black Friday. New trainers can be a splurge, so it’s best to make those big purchases when there are mega discounts on your fave sneaker brands – we’re talking adidas, Nike, New Balance, Salomon…you know the drill.