HOW WE'RE WEARING THE ON CLOUDZONE

From weekend coffee runs to nights out and festivals, the sporty trainer has officially secured its place in our everyday rotation. And just when it seemed like the trainer market had peaked, On came and changed the game. Known for its clean, understated design, innovative tech and seriously comfy styles, the Swiss brand is all about empowering through movement. The latest drop, the Cloudzone, is no exception. With a sleek silhouette and ultra-cushioned sole, this new style proves you can move, and look good doing it, whether you're heading to the park or to brunch. To show just how versatile they are, we asked our ASOS insiders to style them four different ways. Scroll on for proof that these belong on your summer roster.

MINORI (FOR A Y2K MOMENT) 

On Cloudzone all day trainers in black and white

Y2K fashion may bring to mind velour tracksuits and platform sandals, but Minori makes a solid case for swapping in a sleek, minimalist sports shoe. In a monochrome colourway that blends light and dark tones, the Cloudzone solves the eternal shoe dilemma: why choose one when you can have both? With deep brown jorts and a vintage-inspired varsity tee, the look is all about playful contrasts. Colourful accessories add a hit of fun, while the Cloudzone itself balances retro dad-shoe vibes with futuristic sport tech. The result? An outfit that nails mix-and-match energy.

ANNA (FOR CASUAL COOL) 

If minimalism is your fashion love language, Anna’s look is all the inspo you need. She’s picked the Cloudzone in a soft, cool-toned brown – proof that even pared-back palettes can make a statement. Worn with an all-grey sweatsuit, the straight-leg trousers add a tailored twist to this off-duty vibe, perfectly complementing On’s techy edge. It’s comfy, clean and effortlessly stylish – a winning combo for lazy-day errands or low-key plans.

ANEESA (FOR A FEMININE TOUCH) 

Think trainers can’t be girly? Aneesa is here to prove otherwise. Styled with a pastel co-ord and silver-toned Cloudzones, this look is full of quiet confidence. The sleek silhouette and light-reflective finish of the trainers pair perfectly with silver accessories like a mini bag, chain belt and layered jewellery, while a sleek bun and ankle socks keep things from looking too dressed up. Plus, the Cloudzone’s breathable mesh and ultra-cushioned sole mean you’re ready for whatever the day throws at you (long summer walks included).

TAMARA (FOR EASY EVERYDAY)

On Cloudzone all day trainers in white

Tamara styles perhaps the most versatile Cloudzone of the lot: the classic white pair. Whether it’s post-run coffee or a sunny-day stroll, these are the go-with-everything trainers you’ll wear on repeat. Tamara keeps things easy with high-waisted shorts and a cropped tee, throwing on a denim jacket for breezy summer layering. Add a pop of colour with your accessories and you’ve got a serotonin-boosting outfit for any weekend plan. With a subtle low-profile midsole that works with everything from trousers to skirts (hi again, Minori’s jorts), the Cloudzone is a year-round staple in the making.