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STAFF STYLE

ASOSERS DO PRIDE

This weekend London celebrates 50 years since its first Pride parade🙌 So we’re celebrating in our absolute fave way, by checkin' in with our LGBTQ ASOSers ❤️ The category for our chat is safe spaces – what makes one, why are they so important and how can we help to create them? Here, some of the team share their thoughts, while showing off some srsly incred ‘fits. Pride inspo incoming 😇

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JOSH, SENIOR BUYING ASSISTANT

My Pronouns: He/Him

 

'Safe spaces for self expression are so important to the LGBTQ+ community, I was lucky enough to find a fab little gay bar in my home town, which me and my friends still make time to go to every once in a while. If it wasn’t for that place I wouldn’t have met some of my best friends and learned how to feel comfortable in a 'womens' suit and bright pink platform heels, or to be the fabulous person that can wear that suit! It’s super important we keep safe spaces alive, be that online, bars, cafes or even book shops!' 💕✨

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RHIANNON, MODEL OFFICE TEAM LEADER

My Pronouns: She/her

'Safe spaces are so important for the LGBT+ community as they provide sanctuary for queer people, so they can be unashamedly 100% themselves without risk of harm or abuse. Personally, my safe spaces are my friends and family. I'm fortunate that they're accepting of my sexuality and who I am, and I find my safe space within them. If I'm out and about with my community I feel invincible. The way I represent myself through my clothes and outfits also provides comfort and a safe space to myself. I love how, depending on the day, I can switch up my look so I can represent as more fem or masculine, or both. I love colour and comfort and that's me!'

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AKSARA, INSIGHT LEAD

My formal pronouns: He/him

'Safe spaces are really important for LGBTQIA+ people. It means we can be our true selves in an environment that allows us to do so. Personally, I think fashion plays a key role making me feel more comfortable and confident to be myself. This is the reason why I feel grateful to work at ASOS – a place that embraces fashion and identities. In fact, there are many ways to create a 'safe' environment and one simple way to do this is to start using more of gender inclusive language that allows people to be more inclusive and avoid bias towards a specific gender!'
ASOSers do Pride | Ralph Lauren X ASOS Design co-ord

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ANDREI, JUNIOR FOOTWEAR TECHNOLOGIST

My Pronouns: He/him

'For me it’s an honour to be part of something beautiful and 'colourful' like Pride. I come from a former communist and homophonic Eastern European country where being different meant you don’t matter, or you are less of a person. To be able to be who I am, openly and freely, has helped me develop as human and grow in a new foreign environment. Being a gay man, it's always been in my DNA and now being able to freely and happily embrace who I am is pretty special, especially doing it in a cool fun outfit'😊

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JONATHAN, SENIOR SCHEDULER

My Pronouns: He/him, They/them

'Safe spaces are really important because they allow minorities to feel welcome and without judgement. Safe spaces can be set up by organisations or can be individual to each person. Some people may find their home to be a safe space, or their favourite bar/club. For me, Yoga classes are one of my safe spaces. Being part of a group or a class is good for wellbeing and you spend time focusing on your body and your mind instead of worrying about being judged by other people.'
At ASOS we’re supporting safe spaces beyond Pride through our charity partnership with the Safe Space Alliance. They connect people in communities with verified LGBTQ+ allied venues around the world, find out more about their amazing work here.

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