Billabong salty blonde not a tourist t shirt in yellow

Brand

In 1973, Billabong founders Gordon and Rena Merchant started crafting and selling board shorts to surf shops on Australia’s Gold Coast. Thanks to the durable, triple-stitching technique they used, their designs became go-tos for local surfers, and the rest is history. Take a look at our edit of the brand’s surf, swim and beachwear – its swimsuits and bikinis are always board-ready.