FASHION
THIS IS THE SHADE OF THE SEASON
By Flo Bellinger, 26 May 2025
Apologies if you’re still reaching for the butter dish, but the gluttonous yellow tones of last summer have a new rival on the horizon. With warm sunlit evenings and citrus-based drinks taking centre stage, it’s no surprise that orange is the latest shade to be seen in. According to Data, But Make It Fashion on Instagram, searches for this fruity colour have increased by 55% in the last twelve months – proof that all of us are keen to inject some vitamin C into our wardrobes. If you’re feeling inspired (if a little intimidated) by this vibrant fashion pivot, let us walk you through all the ways we plan on wearing orange this season.
Picture: Getty
Zendaya at the Golden Globe Awards 2025
WHY IS IT TRENDING?
Despite having a ‘difficult’ reputation when it comes to clothing, orange is arguably the biggest visual indicator that summer has arrived. From fresh orange juice to simmering sunsets and Mediterranean motifs, both the fruit and the colour are the perfect pick-me-up after a dreary start to the year. So it’s no surprise that we’re adding it to our sartorial arsenal. And if you needed any more proof it’s a showstopping shade, look no further than Zendaya’s iconic Golden Globes gown from earlier this year. She even doubled up with a copper hairstyle (we’re taking notes). Scroll to see how we're styling orange for summer.
#1: DRESS IT UP
SNDYS one shoulder side slit maxi dress in orange, £54
Forget what you know – orange is surprisingly flattering on a variety of skin tones, making it the perfect shade for a head-turning occasion dress. This SNDYS piece boasts a simple silhouette that lets the colour do the talking, while a sleek one-shoulder and side slit bring some visual interest to the look. Whether you’re hitting the beach club or attending a sunny wedding, an orange dress is sure to leave an impression.
#2: MATCHY MATCHY
ASOS DESIGN plisse halter neck jumpsuit in orange, £45
Would it be summer without a co-ord appearance? This pleated set is breezy enough to wear for a casual day out, with a flattering, feminine cut that can just as easily take you out for the night. Stumped on how to style it? Think statement gold accessories like layered bangles and smooth, polished earrings. Trust us, this look was made for golden hour.
#3: WITH STATEMENT ACCESSORIES
If you’re still feeling apprehensive about taking the orange plunge, accessories are a great place to start. These bright floral heels combine the best of seasonal trends with a statement flower motif in a warm citrus shade. If you’re usually a minimalist in the fashion department, these shoes are a sure-fire way to upgrade your LBD for summer.
#4: BACK TO BASICS
Pictures: ASOS
Topshop asymmetric twist detail top in orange, £25
If all else fails? Keep it capsule. Orange might be a bold shade for most, but it pairs perfectly with a simple wardrobe. This orange twist detail top was designed to have a summer fling with your denim collection – and mark our words, it’s a love affair worth falling for.
