FASHION
DID YOU KNOW THESE AUSSIE BRANDS WERE ON ASOS?
By Symone Keisha, 12 May 2025
We get it – there's nothing like a seriously good scroll session to spark style 'fitspo, but with hundreds of brands to choose from, it’s easy for a few gems to fly under the radar. And while we’re still obsessed with our latest brands (looking at you, House of CB and For Love & Lemons), we wanted to shine a light on the Australian labels that deserve your attention. From cool-girl staples to swimwear must-haves, these brands from Down Under are about to flip your wardrobe upside down (in the best way possible). Get scrolling.
#1: SNDYS
SNDYS linen blend flower applique top & trousers co-ord in white, from £57
Three words: effortless, casual, feminine. That’s what you can expect from SNDYS – and the latest drop nails it with flowing silhouettes and throw-on-and-go co-ords that take you from day to night with ease. Details like ruching, contrast piping, draping and embroidery make this drop a must for laid-back weekends and sun-soaked hangs with friends. And if you’re still looking for your go-to summer dress, best believe you'll find it here.
#2: KULANI KINIS
Kulani Kinis emerald tides mix & match bikini in dark green, from £44
With holiday season on its way, we had to include a swim brand for your OOO plans. Kulani Kinis designs bikinis just as stunning as the destination you're heading to and features a sunny selection of tropical prints, lettuce edge details and every colour under the sun. It makes for the perfect go-to for your Euro summer plans, which we hope includes pool parties, lazy beach days and plenty of SPF.
#3: VRG GRL
VRG GRL nova linen mini dress with tie side in brown, £95
Into premium textures and effortless looks? Put VRG GRL at the top of your list. This cool-girl brand features breezy linen pieces and hand-painted prints you'll be seeing everywhere this summer. Want to stay on top of your style game? Then take our advice: choose VRG GRL whenever you want a standout look that’s clean, elevated and polished.
#4: BARDOT
Bardot cut out maxi dress in black, £154
Upcoming wedding? Best friend’s birthday dinner? How about a huge night out with your girls? Bardot has looks for them all. With glam dresses, co-ords and skirts that are designed with special occasions in mind, Bardot is your go-to for when you want heads turned at the function.
#5: LIONESS
Pictures: ASOS
Lioness Field of Dreams foldover bardot drop waist maxi dress in soft blue , £85
We love an all-rounder, and Lioness is just that. Whether it's low-rise jeans, a cinched shirt or a plaid tank, one outfit is all it takes to channel your inner It-girl. These 'fits go effortlessly to the pub, the bar or to a wholesome catch-up in the park. And yes, this brand has an elevated side too – you've probably spotted their viral Field of Dreams dress on social (and yes, it’s just as good IRL). Snap it up now, just in time for wedding season.
Want to discover even more brands to add to your rotation? Here are 30 brands you didn’t know were on ASOS.
