REMASS JUST LAUNCHED ON ASOS – HERE'S EVERYTHING YOU NEED TO KNOW ABOUT THE ICONIC VINTAGE STORE

There’s so much to love about vintage: the joy you get when you secure a one-of-a-kind piece; finding something from a rare brand; and of course, the bragging rights when you say, ‘Thanks, it’s from Remass!’. Yep, it’s official, Remass – the iconic vintage site with a cult following – just launched on ASOS. To celebrate, we chatted to founder, Danielle Mass, about where it all started, how she sources amazing pieces, and her best vintage find to date. Scroll for the scoop.

Hey, Danielle! Tell us how it all began.
I started selling clothes from my bedroom, but after about a year I moved to do it full time! At the beginning, stock was a challenge – we were sourcing items ourselves with a growing demand and needed to find a way to increase stock rapidly. We eventually found suppliers to send stock to us instead, which helped us overcome it.

Now, we heard you also sell Remass Originals. We've got to know more!
We were sending influencers one-of-a-kind vintage, but customers couldn’t shop their looks, so we launched Remass Originals, where we design and handmake the collections using end-of-the-line fabrics. My favourite collection has probably been Remass x Flossie (@flossie) – she was our first collaboration and we designed the clothes with her!

What’s been your top vintage find to date?
A Juicy Couture baby yellow velour matching set (the same one Summer wears in The OC!)

What a find. Where do you find your style inspo?
Our community – they inspire us to drive the brand forward and our brand identity comes from them. It's a lifecycle, we inspire them, but then they inspire us.

How do you source your vintage pieces?
We go to the market and handpick them one by one. We do polls on Instagram Stories and base our decisions on what our community wants. Plus, we’ve taught our suppliers to handpick it the way we want it – every few months we’ll send them an update on what we like and what we want to change.

What AW24 trends should a Remass girl be looking out for?
Chartreuse, polka dot, animal print, sheer and darker vibrant colours (AKA burgundy, purple or grey). Styles that are comfy but cool, or anything that makes you feel your most confident self.

Remass is now being stocked on ASOS! What styles should be on our wishlist?
Any pieces that tap into trending aesthetics like officecore, librariancore or boho. Plus, anything with graphics, crochet, and items that're good for layering!