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WHY TWINNING IS WINNING

By Ayis Stephen-Diver, 3 November 2025

It's cosy season, which means we're going to be in sweats, pyjamas and loungewear for the forseeable. If you’re looking for a way to update your sweat sets, we’ve got the answer: twinning! That’s right, grab your s/o, best friend, siblings or even your nan, pick a couple's matching loungewear set and get ready to serve. For inspo, check out the duos consciously coupling below – and be warned: these styles are so comfortable and effortless, you just won’t want to take them off.

#1: COLOUR MATCH

Two models wearing matching green loungewear sets

Instagram: @missjoslin, @jsphlynch

Woman wearing a light green loungewear set

Picture: ASOS

The key to matching pyjamas and loungewear for couples? Keeping one clear defining factor the same in both of your looks. Here, partners-in-style @missjoslin and @jsphlynch go tonal in light green loungewear sets – a colour that’s calming against the cold. For a touch of difference, make like this stylish couple by varying your sleeve lengths and considering textural sets. We’re very into this look.

GET THE LOOK:
Similar: ASOS DESIGN mix & match pyjama top in green, £16

#2: TAKE TWINNING LITERALLY

Oliver Proudlock and Emma-Louise Connolly wearing matching Puma loungewear sets

Instagram: @proudlock, @emmalouiseconnolly

Woman wearing a light beige loungewear set

Picture: ASOS

For true unisex styling, take inspiration from @proudlock and @emmalouiseconnolly’s identical tracksuits. But it doesn’t end at their clothes – the two are repping PUMA on their feet as well, truly going that extra mile in the name of twinning. This lightweight loungewear duo comes in oatmeal – a key neutral to know this A/W. They’ve even matched their jewellery to the gold accents on the trainers – we’re taking serious style lessons here.

GET THE LOOK:
Similar: Vero Moda oversized co-ord in oatmeal, £56

#3: CHOOSE SIMPLE STYLING

Two models wearing matching beige loungewear sets

Instagram: @alicedunnagan, @jenheysbarlow

Woman wearing a light yellow loungewear set

Picture: ASOS

We’ll always advocate for a little something-something to jazz up your loungewear – whether that’s jewellery, a scarf or a cosy tote – but the only accessory you really need? Your best friend. Get them in on the act like @alicedunnagan and @jenheysbarlow, and work the same set with matching crisp-white trainers and cute complementary hairstyles.

GET THE LOOK:
Similar: ASOS DESIGN brushback co-ord in buttermilk, £42

#4: DON'T FORGET THE OUTERWEAR

Two models wearing matching loungewear sets and puffer jackets

Instagram: @lozvassallo, @leetayylor

Man and woman wearing a grey puffer jacket

Picture: ASOS

Remember what we said about finding a key defining factor? Witness it working in all its glory on @lozvassallo and @leetayylor – matching loungewear in the exact same neutral, with a cool khaki puffer jacket on top. Alongside puffer jackets, trench coats, leather-look coats and fur coats are all on the ‘trending outerwear styles to know’ list this season, so pick one for you and one for your s/o. A good layer is our secret to polishing up any A/W look – including loungewear.

GET THE LOOK:
Similar: COLLUSION Unisex puffer jacket with hood in grey, £49.99

#5: OPPOSITES ATTRACT

Two models wearing complementary loungewear sets

Instagram: @ayeshapi, @mr.donnab

Picture: ASOS

A subtler take but no less effective, @ayeshapi and @mr.donnab go head-to-head in contrasting colours but similar shapes. Colours aren’t the only way to differ, though. One of you could wear a hoodie, the other a sweatshirt. How about straight-leg joggers for you, and cuffed joggers for them? The trainers + tracksuit combo is foolproof, but it isn't mandatory for looking cosy. You’ll look (and feel) just as good in some sturdy boots.

GET THE LOOK:
Similar: ASOS DESIGN mix & match cotton pyjama trouser in black, £14

#6: ACCESSORIES MATTER

Two models wearing matching loungewear sets by Collusion

Instagram: @joannahstyle

Picture: ASOS

Influencer duo Josef and Hannah AKA @joannahstyle aren’t new to the twinning game – they’re pros at it. We’ll give you a few seconds to spot the difference between their looks. Exactly, there isn’t one. From their shirts to their shades, they’re showing their soulmate status through fully coordinated outfits. The real highlight, however? The giant COLLUSION scarves they’re rocking – they're even tied the same way.

GET THE LOOK:
Similar: Bershka checked scarf in brown, £17.99

#7: PAIR UP YOUR PYJAMAS

Man and woman wearing a tartan pyjama set

Picture: ASOS

Picture: ASOS

Don’t forget to consider all of the above when it comes to pyjama sets and matching sleepwear for couples (Christmas pyjamas and flannel pyjamas included). Matching your loungewear is good for errands and outings, but once the pm rolls around, especially during festive nights, nothing beats twinning PJs. Imagine a red check set, a rich hot chocolate and a good romcom? An evening well spent.

GET THE LOOK:
ASOS DESIGN pyjama set in red brushed check, £30
Loungeable rib long sleeve traditional shirt and long pant in oatmeal, £36

ASOS DESIGN Petite mix & match pyjama trouser in blue, £14

Instagram: @missjoslin, @jsphlynch

#1: COLOUR MATCH

The key to twinning? Keep one clear defining factor the same in both of your looks. Here, partners in style Ellie Joslin and Joseph Lynch go tonal with their matching loungewear in green – the colour we're still not over. Varying sleeve lengths and texture add difference but are still as effective. We're into it.

GET THE LOOK: