Living Proof

Living Proof is shaking up the hair-care game

Living Proof is shaking up the hair-care game with its high-tech products. Created by an expert team of hair stylists and scientists, the brand’s ranges are all about giving you stronger, glossier, healthier-looking locks – no matter what your hair type. Find nourishing shampoos and conditioners, volumising creams, hair masks and anti-frizz treatments to smooth and add shine. And if you really want to go all-in and upgrade your routine, shop our Living Proof at ASOS edit for its four-step transformation kits.