STYLE AND CULTURE

ROLE MODEL MAKES A CASE FOR NORMCORE THIS SEASON

By Lizzie Griffin, 9 June 2025

If you thought normcore was over, Role Model (AKA Tucker Pillsbury) is here to prove you wrong. Fresh off the Governors Ball stage – and just ahead of his acting debut in Lena Dunham’s upcoming Netflix romcom – the artist made the choice to ditch the main-character-coded festival ‘fits. Instead, he opted for an unfussy look: a red-hot tee paired with laidback jeans and trucker hat – an outfit that’s going straight on your summer moodboard. And the best thing? You can easily recreate his look.

HOW TO TAKE INSPO FROM ROLE MODEL’S LOOK

Picture: Getty

In a sea of cowboy hats and sequins, Tucker stood out by not trying to stand out – that’s the power of normcore. Let’s start from the top: the rough-around-the-edges cap. Austin Butler and Jeremy Allen White must have given him some style notes before the show, because their fave accessory made it to the mainstage – it’s giving rugged Americana.

And then there’s the retro-style tee and relaxed jeans combo that channels unmistakable ‘I just threw this on’ energy. No designer flexes, no over-accessorised chaos – just grounded style that lets the music do all the talking. On his feet? We spotted brown leather shoes. If you’re building your own version of this look, go for summer boots from Dr Martens – they're the ultimate festival shoe choice. It's official: normcore is the propaganda we’re falling for this year, and Tucker’s look is the blueprint.