THE BLACK FRIDAY EDIT: OUR TOP PICKS

Black Friday can feel like a fever dream. You’re thrown into an annual whirlwind of discounts, deals and sales, and just expected to navigate it like a natural. But if you’re unfamiliar with Black Friday shopping tips, you could easily end up empty-handed. If you ever missed out on a deal because you spent hours browsing for more Black Friday clothing in the sale or just didn't know where to start, let us help with our simple how-to guide.

Make sure everything on your wishlist is in your Saved Items – that way, when the deals start rolling in, you'll know if the products you want are on Black Friday discount, and by how much. Plus, it stops you from buying things unnecessarily. Next, work out what gifts you're buying loved ones this festive season in advance so you can check if anything is discounted straight away. And lastly, stick to your budget. The Black Friday deals might feel tempting, but you might regret it when you're saying no to plans in December because you spent all your money on things you didn't need.

Let us direct you to some of the best Black Friday deals ASOS has to offer with our curated edit (a sneak peek, if you will). This is the best time of year to splurge on pricier items – think full-size fragrances, trainers and accessories (alongside cold-weather essentials, of course). Your only job? Have conviction. If you see something you like, run, don’t walk, to the checkout. This is officially your Black Friday 2025 head start.