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Unknown LDN is a brand borne from necessity – the boys behind it couldn’t find the kind of clothes they wanted to wear for the right price, so launched their label to fill that gap. Hip-hop culture, both past and present, has influenced the design style, and Unknown LDN has got its sights set on kitting out A$AP Rocky in its street-inspired pieces.

We’re really inspired by current skate culture and the brands currently leading in that scene.