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FASHION

YOUR WARDROBE HAS SOME NEW HEROES

Given we’ve been lusting after 80s bold shoulders and tailoring, it’s no surprise the new SS26 campaign – Style is your superpower – is a love letter to power dressing. The collection features sculpted accessories and statement pieces that reimagine the daily wardrobe for style strength – think the best of throwback corporate suits with plenty of modern confidence thrown in. These are no ordinary clothes. And to prove it, we've created a comic strip cityscape as the backdrop for three stories that highlight fashion’s limitless possibilities.
Woman wearing ASOS striped co-ord with brooches | ASOS Style Feed

A great outfit can shift both your perspective and your energy. Suddenly our strides are stronger, our heads held higher and our 9-5 becomes a channel for creative inspiration. With trending blazers, architectural jackets and dramatic draped details, ordinary mornings don’t stand a chance against the SS26 wardrobe. Created as a celebration of the superhero in all of us, keep scrolling to explore the full collection, read the comic strip (featuring your must-have new-season looks), and find your unique power. Let's go!

COMIC #1: THE CONFIDENCE CATALYST!

ASOS SS26 comic strip | ASOS Style Feed

Amid the monotonous morning commute, one woman dares to stand out. But with great style comes great responsibility – and her bold outfit has her questioning everything. Is it too much? Will everyone look at me? When the world is following trends, setting them can feel overwhelming. But that’s where our SS26 heroes, Style Supremo and Trend Avenger, come in. Their mission? To remind all of us that style is our ultimate superpower – and when we wear the right clothes, confidence follows. Soon, our heroine is imbued with a renewed sense of courage and imagination, adding the finishing touch of a woven pillbox hat to her joyful ensemble and striding through the city with ease.

 

GET THE LOOK: 

ASOS DESIGN bias cut shift dress with bubble skirt in mono polka dot, £42
ASOS DESIGN straw pillbox hat in natural, £24
ASOS DESIGN power shoulder blazer and mensy trousers suit in houndstooth, £103
ASOS DESIGN iconic funnel neck sleeveless top in butter yellow, £30
Topshop full circle midi skirt with elasticated waist in chocolate, £38

Woman wearing red blazer and pillbox hat | ASOS Style Feed

Woman wearing black jumpsuit | ASOS Style Feed

COMIC #2: ATTACK OF THE REGULATOR!

ASOS SS26 comic strip | ASOS Style Feed

The daily routine is filled with obstacles – be it a lack of inspiration or the pressure to fit in. For our second SS26 comic strip, ASOS tapped into the everyday challenges that throw our wardrobe off course. Enter: The Regulator. They crave conformity, discourage style risks and transform would-be fashion lovers into greyscale crowds. But The Regulator is no match for Style Supremo and Trend Avenger, who use their powers of creativity and originality to revive the 9-5. Suddenly, passersby find themselves dressed in head-to-toe looks from the new collection – a sculptural suit, a draped dress and a statement bomber. And where great style goes, power follows. The city explodes in full colour, and the humdrum rhythms of the street become a canvas for unique style.

 

GET THE LOOK: 

ARRANGE high neck shoulder pad pleated waist maxi dress in berry, £160
Mango Iguana halterneck peplum hem top & toruser co-ord in bright red, £99.98
Good American weightless mock neck bodysuit in black, £79
ARRANGE structured volume bandeau midi dress in grey, £150
& Other Stories pure cotton regular fit shirt in white, £67
Mango premium statement shoulder blazer in deep red, £119.99
Topshop faux leather asymmetric oversized bomber with funnel neck, £80
Topshop satin boxer short in brown polka dot, £28

Woman wearing leopard print draped dress | ASOS Style Feed

Woman wearing yellow and brown dress | ASOS Style Feed

COMIC #3: FROM SPILL TO THRILL!

ASOS SS26 comic strip | ASOS Style Feed

Pictures: ASOS

The final instalment of the SS26 universe speaks to every style lover’s worst nightmare: a morning wardrobe malfunction! A commuter’s brand-new co-ord is ruined when she spills her coffee on the train. But wait! Trend Avenger and Style Supremo are never far away, and provide a stylish solution, stat! The stained jacket is suddenly embellished with vintage-inspired brooches, creating a customised and wholly unique ‘fit our fellow commuters can’t get enough of. It’s the perfect reminder that not only are joy and resilience key ingredients in transforming your outlook, but style is a canvas of limitless possibilities. All it takes is a little fun, imagination and maybe a brooch or two.

 

GET THE LOOK: 

Ruched & Ready sculpting mesh high neck sleeveless drape dress, £70
ASOS DESIGN denim structured navy pinstripe blazer co-ord with shoulder pad, £55
ASOS DESIGN denim navy pinstripe mini skirt co-ord, £28
Monki cinched waist blazer suit co-ord in black, £120
ASOS DESIGN wide waist double buckle belt in black, £22

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