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EDITOR PICKS
THE BLACK FRIDAY EDIT: OUR TOP PICKS
By Symone Keisha, 2 November 2025
Instagram: @asseenonmini
Black Friday can be overwhelming for the most seasoned and savvy shoppers, but there are ways to make sure it's actually enjoyable. After all, how many times a year do you get discounts this big on things you've been lusting after for months? And with Christmas on your radar, it's the perfect time to stock up on gifts, too.
BLACK FRIDAY TIPS
Our how-to guide on navigating Black Friday goes like this: make sure everything on your wishlist is in your Saved Items – that way, when the deals start rolling in, you'll know if the products you want are on Black Friday discount, and by how much. Plus, it stops you from buying things unnecessarily. Next, work out what you're buying loved ones this festive season in advance so you can check if anything is discounted straight away. And lastly, stick to your budget. The Black Friday deals might feel tempting, but you might regret it when you're saying no to plans in December because you spent all your money on things you didn't need.
To help you curate your wishlist, we've picked out some of the best products that will be included in the Black Friday Sale – a sneak peek, if you will. From cult icons like the PUMA Speedcat to new Nike trainers and winter-ready accessories – find it all in our lineup.
To help you curate your wishlist, we've picked out some of the best products that will be included in the Black Friday Sale – a sneak peek, if you will. From cult icons like the PUMA Speedcat to new Nike trainers and winter-ready accessories – find it all in our lineup.
BLACK FRIDAY TRAINERS
BLACK FRIDAY COATS + JACKETS
BLACK FRIDAY SKINCARE
BLACK FRIDAY DRESSES
BLACK FRIDAY KNITWEAR
BLACK FRIDAY ACCESSORIES
BLACK FRIDAY PYJAMAS + LOUNGEWEAR
BLACK FRIDAY MAKEUP
Pictures: ASOS