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FASHION

ARKET IS HERE: STYLE THE DROP WITH US

By Emma Strawbridge, 16 September 2024

It’s official, ARKET has landed at ASOS. It’s everyone’s favourite Scandi brand, full of elevated basics that make up the foundations of your wardrobe. Not only that, but the quality? Unmatched. We asked our Fashion Editor, Will Johns, to talk us through the launch drop, how he styled this season's key pieces, and give us some insider styling tips, too.
ARKET launch | ASOS Style Feed

THE COLLECTION

'It’s all about tonal dressing with a twist… think shape, structure, and quality fabrics. You’ll see a lot of head-to-toe colour and graphic silhouettes with unexpected styling hacks – we’re adding a new dimension to ARKET, showing you how to wear it the ASOS way.'
ARKET launch | ASOS Style Feed

ARKET waxed cotton trench jacket in khaki green, £169 – don't miss the chocolate-brown cord on the collar's reverse.

 

THE HERO PIECE

‘This cropped trench is a key piece of the AW24 collection. For this look, proportions played a huge role. I paired the oversized jacket with streamlined activewear for contrast in shape, and aesthetic. Note the graphic silver jewellery used to give the outfit a polished finish – and teamed with the ultimate white kitten heel? Next level.’

 

Insider tip: 70s-style sunglasses are trending right now – pick some up to get ahead of the curve.

ARKET launch | ASOS Style Feed

ARKET launch | ASOS Style Feed

Sweater vest and skirt, coming soon. P.S. The vest's alpaca-wool blend makes it super soft.

PREPPY TOUCHES
‘This look is quintessential ASOS – I paired the boxy, statement sweater vest with a classic mini for a youthful and fun look, but kept the colour palette monochrome for a cohesive, refined feel. I finished it all off with a loafer-and-sock combination. It's preppy and cute, yet elevated.’

ARKET launch | ASOS Style Feed

ARKET cap sleeve satin midaxi dress in burgundy, £87 – we love the soft-matte finish.


TONAL LOOKS

‘Burgundy is a huge colour for autumn/winter – this outfit is all about colour-drench dressing, from the sunglasses to the shoes (unseen, but also burgundy – we promise). The unexpected layering of the sweatshirt brings a relaxed feel and shape to the classic dress. We’re still seeing a lot of high-low dressing, and the satin/jersey textures work together to achieve this beautifully.’

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