ADVERTORIAL

WE MET RIHANNA AT THE PUMA X FENTY LAUNCH PARTY – GET THE LOWDOWN

By Ayis Stephen-Diver, 25 April 2024

Picture: ASOS

Rihanna came to London, baby! Everyone's favourite was in town to celebrate the launch of her PUMA x FENTY Creeper Phatty Earth Tone sneakers – and we scored an invite to the launch party (along with a viral interview on our socials!). Scroll to soak in all the FENTY feels.

Hanging Puma x Fenty Creeper Phatty display

Picture: ASOS

Picture: ASOS

THE VENUE

The cavernous Tobacco Dock in East London was dressed to reflect the nature-inspired palette of the new drop. Everywhere was covered in lush greenery, with ambient lighting and a soundtrack spanning R&B and Amapiano setting the stage for an *elite* experience. The real showstopper? The hanging display of Creeper Phattys right at the entrance. We even spotted pairs nestled in the mud around the Dock, too – truly a down-to-earth sneaker.

Picture: Getty Images

Rihanna showcasing the Green Fog pair

Picture: PUMA

The Green Fog with green frogs

WHAT RIHANNA WORE

The dress code was elevated streetwear, and of course RiRi signed, sealed and delivered. Her Peter Do FW24 ensemble came in an ultra-oversized silhouette and a muted taupe that nailed the nature theme. When we asked for her go-tos for elevating streetwear looks, she didn’t hesitate. ‘I can wear literally boxers and a T-shirt and if I pull out my diamonds, it just takes it to another place,’ she told us. Noted!

Creeper Phatty in Warm White among a ton of nature and greenery

Picture: PUMA

THE CREEPER PHATTY EARTH TONE

Originally launched a decade ago, PUMA's Creeper sneaker just got its latest FENTY upgrade and the new drop is bigger, bolder and badder than ever. We’re talking luxe nubuck, generous padding and a super-stacked sole. The brand-new colourways – Green Fog and Warm White – were designed to camouflage seamlessly in nature – hence PUMA’s rugged-looking campaign shots (featuring the odd creepy-crawly).

Victor Kunda wearing an all-white outfit

Picture: Getty Images

Victor Kunda at the event

Picture: Getty Images

Astrid Lonsdale

BEST-DRESSED GUESTS

From head-to-toe fur to streetwear-meets-grunge, the guests came ready to impress. Victor Kunda kept it simple and sharp in a white tank top and cargos with the Warm White Creeper Phatty, while Astrid Lonsdale rode the taupe wave Rihanna set in motion. WHAT a night.