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EVERYTHING YOU NEED TO KNOW ABOUT THE FROLIC | LYDS BUTLER COLLAB

It’s official… The collab of the season just dropped *exclusively on ASOS* and it’s MEGA. Introducing The Frolic | Lyds Butler collection, AKA the only things you'll need to wear this summer. You’ve probably spotted Lyds Butler all over your socials with drool-worthy 'fit and hair inspo, but now she’s joined forces with The Frolic to bring you cute ‘kinis, romantic dresses and co-ords with endless mix-and-match potential. We caught up with our fave content creator for a deep dive into the collab.

Hey Lyds! What was the inspiration behind this collection?
It's very cottagecore and very European summer. It’s got the perfect pieces to pack for your holiday, whether it’s a city break in Europe or a tropical destination. The colours and prints are so feminine and romantic.

 

What’s your favourite item in the collection?
The Eleanora bikini. I love that it mixes classic red gingham with a ditsy strawberry print to give it an extra girly feel.

A woman wearing a black and white gingham co-ord | ASOS Style Feed

The Frolic x Lyds Butler Moana co-ord, from £24


Which trends do you love for SS24?
Super mini shorts! It’s the summer of the minis and maxis – either super short and flirty or long and feminine. European summer in the countryside is the vibe this year.

Who's your ultimate style icon?
Hailey Bieber. She's the ultimate ‘it’ girl and she has fun with her wardrobe and styling.

Who is this collection for?
The Pinterest girlies who love colour but still have that hint of minimalism. There are so many pieces to style in a girly way and you can keep the look subtle with that little hint of colour.

Finally, what's your number one styling tip?
Always accessorise! It can make an outfit go from a one to a ten. An outfit isn’t complete without something to compliment the clothes, so don’t be afraid to layer up those necklaces.

SHOP THE FROLIC | LYDS BUTLER COLLECTION Items