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All rise for Jess Hunt, the queen of fluffy brows and skin so glowy you can probs see it from space. The model, influencer (with just a casual 1.5 million followers!) and style guru can now add CEO to the CV thanks to her new brand REFY, which has just dropped on ASOS! To celebrate, we caught up with Jess to find out about the collection, what's going on in the beauty biz, and how to get brows like hers.
Influencer, model and CEO Jess Hunt poses with a product from her new line. | ASOS Style Feed

Jess, it's sooo fab to meet you and congrats on the new biz! When did you first start getting interested in makeup and beauty?
My grandma was so beautiful and always did her makeup to perfection. Growing up, she used to let me play with her products and taught me how to put on lipstick. From that point on, I always loved to play with my look and try new things.


Why did you decide the time was right to start REFY?
I wanted to put time into something I was passionate about! I felt like there was a huge gap in the market for a minimal makeup brand with easy-to-use products that created insane results – a brand that was for absolutely everyone. I also wanted to fix problems that I had in my makeup routine. For example, I was looking for something to keep my brows brushed up and set in place all day. 

Image shows three Refy brow products. | ASOS Style Feed

Can't wait to try it out. What’s one beauty trend you’re obsessing over at the moment?
I absolutely love the fact people are embracing their natural beauty and showing their skin. I love seeing people enhancing how they look instead of using makeup to change themselves. It’s all about feeling like your most confident self!

Love that. On the flip side, what’s been your biggest beauty regret?
Probably foundation on my lips when I was at school! I remember all of the older girls doing it so I thought it was cool, but it definitely didn’t look good.


Don't worry, we've all been there. Getting serious, what changes would you like to see in the beauty industry this year?
I would like to see a lot more of my favourite brands all being vegan and cruelty-free, plus fully recyclable. These are values that are so important to me and, since starting REFY, I can see how possible it is for all brands to be this way.

Jess Hunt lies on her hands, her brows are brushed to perfection as she looks into the camera. Her skin is dewy and glowy and we can see some freckles. | ASOS Style Feed

Pictures: REFY

If you could only use 3 products for the rest of time, what would they be and why?
My number one is always the REFY Brow Sculpt. I cannot go a day without sculpting my arches into place; it just lifts my face and makes me feel put together! I also couldn’t be without my REFY Brow Pencil; it's amazing at creating those tiny hair strokes throughout the brows. Finally, I use the REFY Pomade in shade Medium to add shade and depth to my brows. Another hack I do with the pomade is brown winged liner for a more dramatic look!

Lastly, if you could give ASOSers one piece of beauty advice, what would it be? 
Try to use your products in the most versatile way. I love using mine for multiple purposes – for example, I use the REFY Brow Pencil to add brow-hair strokes, but I also use it for my faux freckles. Finding little makeup hacks makes your routine a lot quicker and you get more use out of one product!