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Drawing on her 10+ years expertise as a beauty blogger, Huda Kattan decided to take things one step further by creating a brand that also addressed her followers’ skincare concerns – enter, WISHFUL. Making use of her own skincare hacks and endless tips collected from world-leading dermatologists, expect gentle, effective and simplified skincare that fits easily into any routine. Scroll the WISHFUL at ASOS edit to double-tap everything from exfoliating enzyme scrubs and moisturising serums to cleansing butters and skincare tools.