Olaplex

If your hair’s looking dry and brittle rather than soft and shiny, then check out OLAPLEX’s hair-care heroes, designed to restore and strengthen damaged hair. Featuring the brand’s signature active ingredient, OLAPLEX’s at-home treatments work on a molecular level to repair broken bonds caused by chemical, thermal and mechanical damage (that’s the science bit). Whether your hair is damaged from heat-styling, bleaching or perming, its nourishing formulas help to leave hair more resilient against future breakage. Shop shampoos, conditioners, hair oils and hair treatments ideal for all hair types in our OLAPLEX at ASOS edit.

If your hair’s looking dry and brittle rather than soft and shiny, then check out OLAPLEX’s hair-care heroes, designed to restore and strengthen damaged hair. Featuring the brand’s signature active ingredient, OLAPLEX’s at-home treatments work on a molecular level to repair broken bonds caused by chemical, thermal and mechanical damage (that’s the science bit). Whether your hair is damaged from heat-styling, bleaching or perming, its nourishing formulas help to leave hair more resilient against future breakage. Shop shampoos, conditioners, hair oils and hair treatments ideal for all hair types in our OLAPLEX at ASOS edit.