You might recognise BLEACH LONDON from its bold packaging on the shelves of all your go-to shops. Whether you're a newbie to the hairstyling crew or you've been doing this all your life, BLEACH LONDON aims to give you the tools to successfully colour your hair at home. With a focus on salon-quality techniques, our edit has everything you need to bleach, colour and condition your hair for a totally new look. Look to lighteners like the BLEACH LONDON silver shampoo and white toner or add some colour with its range of rainbow-bright shades, incl the iconic BLEACH LONDON rose shampoo. Move some conditioner to basket and that's your aftercare sorted. New hair is only a few clicks away.