Purple is the shade that does half the styling for you. Lilac and lavender keep things soft and easy - think daytime plans, brunch or a summer wedding-guest look. Go deeper into plum, grape and aubergine and you’re firmly in evening and occasion territory. From slip minis to floaty midis and full-length maxis, there's a purple dress for pretty much any plan - easy jersey shapes for the day, satin-style finishes when you want something dressier. Shop ASOS DESIGN for easy day-to-night shapes, Nobody’s Child for pretty prints, or Kaiia for statement styles that do the talking. Styling it? Keep your accessories neutral to let a bright purple lead, or bring in gold and metallic heels to lift the deeper shades for nights out - and lean on tan or white for the lighter ones by day.
...Purple is the shade that does half the styling for you. Lilac and lavender keep things soft and easy - think daytime plans, brunch or a summer wedding-guest look. Go deeper into plum, grape and aubergine and you’re firmly in evening and occasion territory. From slip minis to floaty midis and full-length maxis, there's a purple dress for pretty much any plan - easy jersey shapes for the day, satin-style finishes when you want something dressier. Shop ASOS DESIGN for easy day-to-night shapes, Nobody’s Child for pretty prints, or Kaiia for statement styles that do the talking. Styling it? Keep your accessories neutral to let a bright purple lead, or bring in gold and metallic heels to lift the deeper shades for nights out - and lean on tan or white for the lighter ones by day.