STYLE. GROOMING. INSPIRATION. ADVICE.
EDITOR PICKS
NEW BRANDS TO ADD TO YOUR ROTATION
By Steven Potter, 27 May 2024


SCALPERS
Scalpers icon linen shirt, £105
Scalpers cap in khaki, £34.90
This Spanish brand is one of the newest additions to the ASOS line-up. Scalpers specialise in premium, understated garms – the absolute pinnacle of ‘smart-casual’. Think polo and oxford shirts, heavyweight washed sweats, chino shorts, logo tees and more – everything you could want for building a wardrobe from the ground up.


FRED PERRY
Fred Perry linen shirt in blue, £105
Fred Perry taped track jacket, £90
A British icon since 1952 and founded by the tennis champion of the same name, this brand has been at the forefront of preppy looks, the mod movement of the 70s, and even Britpop in the 90s. Check out Fred Perry's SS24 range full of summer-ready shirts, lightweight layers and the brand’s instantly recognisable polo shirts.


COTTON ON
Cotton On quick dry swim shorts in retro patchwork print, £25
Cotton On relaxed hoodie in dusty denim jersey, £35
Coming all the way from Australia, we’re loving Cotton On and its subversive take on classic looks. Think eye-catching swimwear, slouchy lightweight knits and oversized sweats, all styled with a beachy streetwear-led vibe. The ideal addition to your summer ’24 rotation.


Pictures: ASOS
ADIDAS
adidas Football Bayern Muenchen unisex home shirt, £80
adidas Originals K 74 trainers, £85
From the iconic classics to fresh kits, we're including all elements of the 3-Stripe family here. This Bayern Munich top above is a top tier pick, on and off the pitch – it's a huge summer for football after all. Also, adidas Originals trainers have been at the top of everyone's wishlists recently (particularly the Samba) so, we had to include the brand-new K 74 – get them before everyone else does.