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EDITOR PICKS

NEW BRANDS TO ADD TO YOUR ROTATION

Keeping up to date with the latest drops from our most-loved brands is one of our favourite things to do. We know there are a lot of great labels to scroll through, so we thought we’d highlight four that we’re super-excited about this summer. Scroll to see 'em.
Scalpers stripe shirt | ASOS Style Feed

Scalpers baseball cap | ASOS Style Feed

SCALPERS

Scalpers icon linen shirt, £105
Scalpers cap in khaki, £34.90

 

This Spanish brand is one of the newest additions to the ASOS line-up. Scalpers specialise in premium, understated garms – the absolute pinnacle of ‘smart-casual’. Think polo and oxford shirts, heavyweight washed sweats, chino shorts, logo tees and more – everything you could want for building a wardrobe from the ground up.

Fred Perry revere-collar shirt | ASOS Style Feed

Fred Perry track jacket | ASOS Style Feed

FRED PERRY

Fred Perry linen shirt in blue, £105
Fred Perry taped track jacket, £90

 

A British icon since 1952 and founded by the tennis champion of the same name, this brand has been at the forefront of preppy looks, the mod movement of the 70s, and even Britpop in the 90s. Check out Fred Perry's SS24 range full of summer-ready shirts, lightweight layers and the brand’s instantly recognisable polo shirts.

Cotton: On paisley swim shorts | ASOS Style Feed

Cotton: On relaxed hoodie | ASOS Style Feed

COTTON ON

Cotton On quick dry swim shorts in retro patchwork print, £25
Cotton On relaxed hoodie in dusty denim jersey, £35

 

Coming all the way from Australia, we’re loving Cotton On and its subversive take on classic looks. Think eye-catching swimwear, slouchy lightweight knits and oversized sweats, all styled with a beachy streetwear-led vibe. The ideal addition to your summer ’24 rotation.

adidas football Bayern Munich jersey | ASOS Style Feed

adidas Originals K 74 trainers | ASOS Style Feed

Pictures: ASOS

ADIDAS

adidas Football Bayern Muenchen unisex home shirt, £80
adidas Originals K 74 trainers, £85

 

From the iconic classics to fresh kits, we're including all elements of the 3-Stripe family here. This Bayern Munich top above is a top tier pick, on and off the pitch – it's a huge summer for football after all. Also, adidas Originals trainers have been at the top of everyone's wishlists recently (particularly the Samba) so, we had to include the brand-new K 74 – get them before everyone else does.

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