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LOOPED
NIKE AIR MAX 270
By Nic Hayman, 23 March 2018
Visible Air may have celebrated its 30th birthday last year, but Nike didn't take that as a cue to slow down on bringing fresh Air Max models to the market. Nah, the brains behind the big bubble have gone and done it again with the all-new Air Max 270.
The 270 was first unveiled by Swoosh CEO Mark Parker back in October, but the story behind this design goes back way further. The team at Nike looked at some of the best-loved designs in Air Max history and tweaked their DNA to mould them into something that champions the brand's heritage in an entirely new form. Sounds like a smart move to us.
Piecing together parts of 90s favourites the Air Max 180 and the Air Max 93, the shoe was even about to be called the Air Max 273 (180 + 93, geddit?), but they settled on 270 in reference to the degrees of visibility in the Air unit. And what a unit it is. The heel bag on the 270 is the biggest that has ever been produced, levelling out at a powerful 32mm. That's a whole lot of Air.
Pictures: ASOS
To celebrate Air Max Day (that's 26 March for anyone who doesn't look forward to it like Christmas every year) and the arrival of the Air Max 270 at ASOS, we went inside the world of that big bubble to see just what was going in there. Spoiler: it's pretty windy.
The Nike Air Max 270 is available below in women's and men's sizes.
