Ultra cool Parisian label BA&SH takes French design to new places with their edit of modern, feminine clothing – helping you create the ideal wardrobe. Scroll through their collection of blouses, luxe knitwear and printed skirts at ASOS. Founded in 2003 by childhood friends Barbara Boccara and Sharon Krief, BA&SH has a look that’s undeniably French and contemporary. Styles are loose-fit and relaxed, with statement colour palettes and bohemian prints that tell the tale of this unique brand, founded by two best friends to create stylish pieces for women, by women. Packed with pieces that pair perfectly with anything from chunky black ankle boots to strappy heels, you’ll find skirts with texture, pleats and drape detailing. Jumpsuits offer a daring dress alternative if you’re heading to an event this season, but also take on a casual edge when styled with flat sandals or loafers. Feminine, contemporary and effortlessly cool, the BA&SH collection at ASOS delivers the brand’s ubiquitous style for an elegant look with a modern edge.