BEST OF ASOS

ASOS REWIND: THE BEST OF 2024

By Ayis Stephen-Diver, 25 December 2024

The year’s almost over, so in the spirit of nostalgia we’re spilling our stats. From the most-bought item to the brand that’s dominating your search bar, which of your faves will you be carrying into 2025? Scroll for ASOS’s 2024 highlights.

adidas Originals Samba OG trainers in white, £95

YOUR MOST-LOVED ITEM

adi’s timeless sneaker in the white/black colourway had city creatives, football fans and Paul Mescal locked in with over 300K saves and 118K pairs sold. Considering the comeback of 80s/90s aesthetics and the lean towards everyday low-profile trainers, we’re predicting the Samba OG’s crown won’t be tipping anytime soon (and we're very happy about it).

ASOS DESIGN essential boxy oversized zip through hoodie in charcoal, £26

YOUR TOP BRANDS
Our very-own ASOS DESIGN was your favourite brand this year, selling 69M pieces thanks to hot drops like premium basics and partywear. Runners-up include heavyweights like Nike, New Balance, adidas Originals and Topman. Whether you were inspired by our On Campus or 90s Luxe aesthetics, you can count on us to keep fresh trends rolling into the new year.

MOST-LOVED FACE+BODY
For a second year in a row, our Face + Body Advent Calendar was the top seller. Whether you were gifting it to your loved ones or wanted to test each *mega* brand for yourself, that 76% saving was irresistible. Festive season might be coming to an end, but you can still score full-size versions of the minis on-site. Stay tuned for our 2025 edition...

Pedro Pascal at the Gladiator II premiere

Madeline Argy at the ASOS Unreal Finds campaign

HOT ON SOCIAL

ICYMI, we went to the Gladiator II premiere and while we didn't *actually* talk to Pedro Pascal, ASOS Mini caught his eye with her nails... and you loved it! No seriously, it got 2.2M views on Instagram – head over to socials to watch the viral video (and the nail reveal, ofc). Over on the other app, you loved our campaign video ft. influencer Madeline Argy the most! We don’t blame you, she looks *unreal*.

Pictures: ASOS

New Balance 2002 trainers in grey, £130

YOUR MOST-SEARCHED
New Balance obsession was widespread in 2024, with a whopping 4.7M searches. While their iconic chunky trainers like the 530s and 2002s are always in-demand, you also showed love to their fresh take on terrace trainers: the RC42. With stars like TSHA and Dave repping the brand, it’s no wonder *everyone* wanted a pair.