Fuse Japanese graphics with vintage Americana styling and you get Superdry. The brand was first founded in the UK in 1984 and has become well known for its quality fabrics, tailored fits and innovative hand-drawn prints. Nail an off-duty aesthetic with our latest edit of Superdry menswear. Check out the brand’s signature hoodies and sweatshirts in soft touch fabrics featuring bold logo detailing. You’ll also find summer-ready all-over print short sleeve shirts and relaxed swimwear, plus men’s shoes in slider and trainer options. Feeling athletic? Diffusion line Superdry Sport is your new go-to for training tops and joggers. Add some epic new threads to your everyday line-ups with Superdry.