Men's Huf

HUF is an urban-inspired brand established by Keith Hufnagel, who grew up skateboarding on the streets of New York before moving to San Francisco to pursue his passion. The brand channels an ever-evolving skate culture into durable menswear designs ideal for laid-back days. Graphic print tees with standout branding are ideal for throw-on-and-go scenarios, while statement jackets in denim, shell and fleece designs work when the temperature drops. The footwear collection includes sneakers in high-top and low-cuts. Finish off your low-key looks with HUF accessories with the brand’s logo in bold stitching. From kicks with curb appeal to casual threads for every day, shop our HUF edit.