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Men's GANT

Putting preppy style on the map, GANT started out making shirts back in 1949, before going on to help shape the collegiate-cool aesthetic sported on campus by 50s Harvard, Yale and Princeton undergrads. Putting a fresh spin on some of its most prized pieces, the brand is back with a new-season drop of button-down Oxford shirts, logo T-shirts and varsity-inspired hoodies and sweatshirts, alongside a range of accessories. Scroll the GANT at ASOS edit for our pick of its all-American icons.

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