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Black Friday 2026
Black Friday & Cyber Monday Deals 2026
Black Friday & Cyber Monday Deals 2026
Black Friday is nearly here, and at ASOS that means four days of unmissable deals. From Friday 27th November through to Cyber Monday on 30th November, expect huge discounts across 850+ of your favourite brands, from ASOS DESIGN to the labels you love most like Nike, Topshop, Bershka and more. Whatever you're shopping for, we've got you covered: winter coats and jackets to see you through the cold snap, box-fresh trainers for every outfit, statement sportswear and party-ready pieces for the weeks ahead. Set a reminder, tell your friends, and get your wish list ready – it's almost time. Shop women's deals or head to menswear for your edit. However you shop, this is the moment to stock up for winter without the price tag. See you in November. Last updated: 17th September 2026
BLACK FRIDAY 2026 FAQS
We're here to answer all your questions about Black Friday weekend.
WHEN IS BLACK FRIDAY? HOW LONG DOES THE BLACK FRIDAY SALE LAST?
This year's Black Friday date is 27 November and the deals will keep rolling into Cyber Monday on 30 November 2026. So that's 4 days of Black Friday shopping!
WHAT'S INCLUDED IN THE ASOS BLACK FRIDAY OFFERS?
It’s our biggest deal of the year so… a lot. Your favourite styles from the biggest brands – think The North Face, adidas, New Balance, Topshop and Topman... over 850 brands in total! And of course, it includes all our amazing homegrown labels too, like ASOS DESIGN, ASOS 4505 and ASOS LUXE. Basically, If you want it, we’ve got it – and it’s probably discounted.
CAN I USE MY STUDENT DISCOUNT ON BLACK FRIDAY DEALS?
Unfortunately, no. But the deals are going to be huge anyway, so you'll be getting amazing discounts.
DOES ASOS OFFER FREE RETURNS DURING AND AFTER BLACK FRIDAY?
We offer free returns in a lot of places. You can find out where by checking our delivery and returns page here .
CAN I GET FREE DELIVERY AT ASOS?
To lots of places, yes, but not everywhere. Head to our delivery and returns page to find out more.
DOES ASOS HAVE A CYBER MONDAY SALE?
You bet we do! Our top tip before the best Monday of the year? Download the app. That way, you’ll be the first to know about early Black Friday deals, Cyber Monday offers and all the other amazing discounts that happen throughout the year.
WHAT TIME DO BLACK FRIDAY SALES START ONLINE?
Good question! We can’t reveal the exact time yet, but our app users will get those nuggets of information first.
I WANT TO KNOW MORE ABOUT BLACK FRIDAY AT ASOS
Of course you do! The biggest thing you need to know is it’s going to be amazing. And, there’s two really easy ways to stay in the know. Firstly, download the ASOS app and turn on your notifications. Secondly, sign up to our emails. You'll be the first to know about our amazing discounts and the latest drops. Find out more below.
HOW TO GET THE MOST OUR OF BLACK FRIDAY AT ASOS
That’s right friends, with over 850 of the best brands to shop on Black Friday weekend, a little bit of prep is the key to bagging all the best looks at all the best prices. Here’s how:
SIGN UP TO OUR EMAILS
Our emails are already great: they're packed with trend breakdowns, the freshest drops and exclusive collabs – think of the bragging rights! For Black Friday, you also get early sale details and exclusive offers that let you save even more over the weekend. There really isn’t any reason not to sign up.
GET THE ASOS APP
The best place to get first dibs on discounts? The app, of course. Download it and turn on notifications so you don't miss a Black Friday beat. We don’t mean to show off, but we’ve won an ‘Editor's Choice’ award from Apple and we’re rated 4.7 stars on the Google Play store – that’s how good it is. Find out for yourself below.
START SECURING YOUR SAVED ITEMS
Seeing lots of stuff you love? Add them to your Saved Items in the run up to Black Friday, so you can catch discounts on your favourites, all in one place. You can even organise them into boards on the app.
BACK-IN-STOCK ALERTS
If you do miss out on your add-to-bag dreams, never fear: a second chance is only a notification away. Set up back-in-stock alerts and we’ll let you know if any of your favourite styles become available again after they've sold out.
CHECK OUT YOUR PERSONALISED EDIT
There’s going to be A LOT of stuff to scroll through over Black Friday weekend. If you’re more of an add-straight-to-bag kind of person, why not check out your very own personalised edit of all the items we think you'll love.