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FASHION

YOUR SUMMER STYLE FORECAST IS LOOKING BRIGHT

Nothing makes you want to set your OOO email like the thought of endless blue skies, fiery orange sunsets and dinners at restaurants dressed in kitsch red gingham tablecloths. Except maybe a dopamine-inducing summer wardrobe to match? One that’ll give you that holiday feeling whether you’re jet-setting or staying local. The ASOS summer edit will do just that. From punchy reds to bright blues, here are the colours of the season and how to style them.

THE SUMMER EDIT: OUT-OF-OFFICE LOOKS

We’re out of office this summer. Status: offline. Block out your calendar because our summer campaign, featuring models Neelam Kaur Gill and Hollie-May Saker, is filled with statement occasionwear, colourful separates and golden-hour accessories you can wear all season, no matter the destination. From holidays to staycations, weddings and catching up with friends, no summer moment is forgotten. Time to turn your work laptop off and your style all the way up.

LEFT ON RED

Collage of a woman wearing a red jacket

Red Jacket, Satin Shorts, Yellow Adidas Trainers, White Tank

For a red-hot summer, a bright red hero piece is a no-brainer. Unexpected red theory is just as relevant in 2026 as it was in 2025, but this time around we're softening the styling with pastels like mint green and buttermilk yellow. A jacket may not seem like the most summer-ready item initially, but it’s pragmatic. For a summer spent in London (2026’s trendiest holiday destination according to socials), you’ll want a lightweight, breathable layer like this as a contingency plan.

BLUE-SKY THINKING

Collage of woman wearing a blue dress

Collage of ASOS products

This summer is all about punchy blues that instantly command attention when you enter a room. The SS26 runways were awash with similar hues, and it's easy to see why. For any summer occasions, double up on the maximalism by opting for an equally statement dress – this one is finished with all-over tassels for added drama. When it comes to accessorising, you can't go wrong with complementary colours. Gold jewellery and an orange clutch are all you need for sunny RSVPs, and will prove your colour theory prowess too.

CIRCLE-BACK CITRUS

Collage of a woman wearing an orange dress

Collage of ASOS products

Pictures: ASOS

Another hue coming in hot: citrus. This zesty, high-energy shade of orange is guaranteed to excite your sartorial senses this summer. Because when non-stop sunshine is on the agenda, it’s only logical to brighten up your wardrobe. This citrus gown is drenched in summery sequins that'll catch the light from every angle – the perfect golden-hour dress, whether you're at dinner or a destination wedding. Pair it with similarly glistening heels and a matching bag for an unforgettable statement.

SHOP OUT-OF-OFFICE LOOKS Items