FASHION

AS COPENHAGEN FASHION WEEK UNFOLDS, OUR EYES ARE ON SCANDI BRANDS

By Flo Bellinger, 27 January 2026

Nobody does understated style like the Scandis. Where else can a simple white T-shirt, some clean-cut denim and a sturdy pair of trainers outshine the most vivacious wardrobes? Thanks to the Nordic penchant for quality, everyday basics are transformed into fashionable statements – and some of the biggest industry trends emerge from this pocket of the Northern hemisphere.

Collage of woman wearing ASOS | ASOS Style Feed

The end of January marks the magnum opus of Scandi style: Copenhagen Fashion Week. And as the world’s most effortlessly stylish descend on Denmark’s capital, it’s got us lusting after our favourite Scandi brands. From ARKET to & Other Stories, there are plenty of new drops to keep us satisfied. Keep scrolling for our top picks.

ARKET

If you’re in the market for elevated essentials, ARKET is a must. Not only are its pieces crafted with quality, but creative silhouettes and soft shades make it a treasure trove of quiet luxury. This season’s standouts include: a perfect pair of light grey barrel-leg jeans with a structured curved leg, a rich wool coat with a removable scarf for versatile styling, and a tassel suede bag that puts a spin on your favourite accessory. We’re also eyeing these zebra ballet flats for an alternative take on the pervasive animal print.

GET THE LOOK:

ARKET barrel shaped soft denim jeans in grey, £85
ARKET pure suede tassel shoulder bag in brown, £175
ARKET pure leather ballet flats in brown zebra print, £95
ARKET wool rich double longline jacket with detachable scarf in black, £269

& OTHER STORIES

The playful older sister of the Scandi-brand world, & Other Stories, brings colourful and feminine spins on classic designs. This season, we’re eyeing this turquoise mohair cardigan and tomato-red long-sleeve top, both great layering pieces that lean into seasonal tones. And as for this denim jacket? We can’t get enough. From the funnel neck to the cinched waist, this highly structured piece is the perfect winter statement. And you can never go wrong with a tailored wool trouser. This grey pair instantly earn staple status.

GET THE LOOK:

& Other Stories wool mix tailored trousers with front pleat in dark grey, £119
& Other Stories pure cotton funnel neck denim short jacket with belt detail, £169
& Other Stories mohair and wool mix cardigan in turquoise blue, £87
& Other Stories long sleeve slim fit top with thumb holes in red, £32

WEEKDAY

Now we reach the rebellious younger sibling of the Nordic region. Weekday is known for its punky energy and streetwear style, providing a roster of great denim and loungewear alongside more unexpected pieces. The latest drop features more dainty flourishes, like sheer fabrics, cut-outs and cinched waists. This trench, for example, utilises a familiar formula with the addition of detachable lining – instantly exciting a traditional piece whilst making it more practical for cold temperatures. The wool-blend wrap cardigan is also top of our wish list, with its deliciously flattering waistline. A sheer long-sleeve shirt with an open back updates another classic, and this mock neck sleeveless top has just the chutzpah we need to round out January.

GET THE LOOK:

Weekday sheer long sleeve shirt with open back in black, £40
Weekday mock neck sleeveless top with side button detailing in black, £23
Weekday woolblend wrap cardigan with button detail in dark grey, £40
Weekday premium wool trench coat with detachable lining in beige, £250