THE FISHERMAN AESTHETIC HAS US HOOKED

If you’ve spent any time doomscrolling on TikTok lately, you’ll have seen an unwaivable trend that’s already taking over our wardrobes: the fisherman aesthetic. It’s like your coastal grandma’s eclectic cousin who’s got a thing for more colour, seashell charms and crochet. And somewhere between that and tinned-fish picnics lies the rise of sardine-girl summer, too – a style of warm-weather dressing that has low-effort appeal (and plenty of fishy graphics) written all over it. Any fashion girlie worth their salt will confirm that these trends are here to stay, and we're here to tell you what they actually involve.

WHAT IS FISHERMAN STYLE?
Looking back, traditional fishermen's clothes included boat shoes with rubber soles that provided extra traction on wet decks, hardy cable knits for warmth against cold seas and fisherman sandals, which were a breathable alternative for workers in warmer climes. But what is the fisherman trend in 2025? Whilst function may have gone out the window, the key designs remain timeless. The evolution of the mood now sees traditional pieces styled with crochet sets, deckchair stripes and fish prints. And thanks to runways like Miu Miu and Chloé SS25 leading the seashell revival, our accessories collection has never seen so much coastal charm.

AND WHAT IS SARDINE-GIRL SUMMER?
We're sure you’ve seen the beaded sardine bags, fish-shaped necklaces and marine-inspired prints all over your feed by now. All this paired with linen brights, knitted co-ords and kitsch prints? You’ve nailed the assignment. If you think you have some fisherman or sardine-girl tendencies, then get to know the essentials to wear for summer (and beyond).