DID YOU KNOW THESE AUSSIE BRANDS WERE ON ASOS?

How couldn’t we shout out I.AM.GIA? The brand’s video vixen aesthetic quickly became the signature of some of LA’s most notable celebs, from Kylie Jenner to Bella Hadid. Now, it’s among the most instantly recognisable Aussie brands of the decade. Its namesake, supermodel Gia Carangi, was famous for her glamour in the 80s, and the flowy lace co-ords, cutout mini dresses and skin-hugging jumpsuits are now synonymous with on-duty model style. Then there’s the Blare set – but we don’t want to go on a 1000 word tangent about this iconic loungewear duo. Just type ‘I.AM.GIA’ into the search bar and explore the brand’s offering for yourself – we’re sure you’ll come out with a new purchase or two.

GET THE LOOK:
I.AM.GIA Silo cami chiffon corset top co-ord in floral print, £65
I.AM.GIA bandeau tie side cutout detail mini dress in black, £79
I.AM.GIA Stevie lace deep plunge top and mini skirt co-ord in black, £114
I.AM.GIA Blare logo back print contrast stitch track pant co-ord in hot pink, £75

We love an all-rounder, and Lioness is just that. Whether it’s a funnel-neck jacket, a statement shirt or a denim dress, one piece is all it takes to unleash your inner It girl. These ‘fits go effortlessly to the pub, the bar or just a wholesome catch-up in the park, but the brand has an elevated side, too. Alongside all the oversized striped tees and basics, you’ll find an array of grungy occasionwear – think slinky asymmetric sets or lace slips with a side of leopard print. Snap up the brand’s best now – you’ll want to circulate these styles into your spring/summer rotation.

GET THE LOOK:
Lioness Angelic sheer lace bust detailing satin mini dress, £55
Lioness Sweetness low rise pocket detail oversized cargo jean, £90
Lioness Bloom cotton blend long sleeve crew neck boxy t-shirt, £45
Lioness Safari ruched waist drape detail asymmetric midi skirt co-ord, £54

Off-duty, essential, feminine. That’s what you can expect from Princess Polly – a brand that’s constantly going viral for its endless array of must-have pieces and 90s-inspired silhouettes. Still in your corpcore era? Embody the ultimate office siren with smart trousers in the perfect shade of grey. Perhaps 2010s grunge is your signature look? Then their Ashlinn off-shoulder top is a piece you just can’t miss – ideal for pairing with skinny jeans and well-curated bangle stack. The brand blends the best of Aussie and American style – look no further for your daily dose of outfit inspo.

GET THE LOOK:
Princess Polly Just Have Fun tie waist detail tailored wide leg trousers £58
Princess Polly Ashlinn off shoulder cinch waist drape t-shirt in grey, £35
Princess Polly Goldsmith faux leather seam detail bomber jacket, £90
Princess Polly Naylor cotton rich wide leg slouch jeans, £58

Into premium textures, head-turning occasionwear and styles that look straight out of Kali Uchis’ wardrobe? Then put Tiger Mist at the top of your list. Y2K dressing often risks looking like a costume, but these styles are designed to be as true to the decade as possible. Take the Deja for example – its midaxi length, lace overlay and sweetheart neckline make a dress that could belong in an early-2000s wardrobe. The brand evokes visuals of palm trees, French tips and a romantic Tuscan mansion – exactly the vibe we’ll be aiming for this summer.

GET THE LOOK:
Tiger Mist Marren cami halterneck eyelet detail co-ord, £104
Tiger Mist Kirra sequin lace strappy open back tie detail co-ord. £94
Tiger Mist Deja 90s lace ruffle trim bow detail midi dress in red, £59
Tiger Mist Indigo 2.0 halterneck drape tie side multiway chiffon mini dress, £59

With holiday season on the way, we had to include a swim brand for you – and no one does swimwear better than Kulani Kinis – a brand born in Sydney, but inspired by Hawaii. Kulani Kinis designs bikinis that are fit for every destination and every plan, which we hope includes pool parties, lazy beach days and plenty of SPF. Choose from a selection of tropical prints, bright colour palettes and even a few beach cover-ups and riviera-ready styles. Whether your bikini aesthetic leans more Western or more Aquamarine, Kulani Kinis has all the looks to dip your feet into.

GET THE LOOK:
Kulani Kinis Kiss Me tie side bikini bottom in pink multi, £50
Kulani Kinis wildest dreams bandeau bikini top in multi, £52
Kulani Kinis Wild Wonder lace stitch ring halter bikini top in green leopard, £52
Kulani Kinis tieside cheeky bikini bottom in wild rose brown, £44

Upcoming wedding? Birthday dinner? How about a huge night out with the girls? Bardot has looks for every occasion. With glam dresses, co-ords and skirts designed with special events in mind, this brand is your go-to whenever you want heads turned at the function. Oh, and the brand’s latest drop includes a plethora of pastel maxis to indulge in – perfect for the races or a garden party. Only thing you need to do? Prepare for countless people asking you where you got your dress.

GET THE LOOK:
Bardot Harlow Ramie halter top co-ord in bliss pink, £109
Bardot Lawrence cotton scoop neck corset detail maxi dress, £164
Bardot Lola corset strapless midi dress in pink floral, £154
Bardot Elisan lace bust detail satin maxi dress in ivory, £149

Cotton On had its first big break with denim jackets, then expanded into the household name we all know and love. It’s now a haven of basics – from essential tank tops to stretchy Henley's – offering all the wardrobe foundations you’ll ever need. If building a reliable, season-proof capsule wardrobe is on your 2026 agenda, just rely on the iconic Original denim jacket, 91 jeans and maybe snag a bikini for good measure. We even stock Cotton On’s activewear range – perfect for the gym and athleisure pairings in equal measure.

GET THE LOOK:
Cotton On Active core zip through long sleeve in blue, £30
Cotton On Original denim jacket in blue, £55
Cotton On Ryan henley long sleeve in purple, £19
Cotton On 91 straight jean in black, £40