Skip to main content
your browser is not supported
To use ASOS, we recommend using the latest versions of Chrome, Firefox, Safari or Edge
ASOS logo

FASHION

BEYONCÉ'S IN HER COWBOY CARTER ERA – HERE'S WHY YOU SHOULD BE, TOO

Hold onto your cowboy hats, Beyoncé’s eighth studio album and sequel to Renaissance, Cowboy Carter, is here. And with her new country era comes the rise (again) of cowboycore. When Queen Bey rocked up to this year’s Grammy Awards in a full western-inspired look, the world went: “What?”, but everything made sense when she announced act ii on the day of the Superbowl – a peak-Bey flex. So sit back, hit play on the album, and take a look at how we’ll be wearing the trend this summer.

THE INSPO:

Beyonce attending a fashion show | ASOS Style Feed

Beyoncé leaving the Luar FW24 fashion show in New York.
Beyonce at the Grammy Awards 2024 | ASOS Style Feed

Beyoncé at the 2024 Grammy Awards.

WHAT IS COWBOYCORE?

In a nutshell, it’s anything western-inspired: cowboy hats, western belts, denim, suede jackets etc. Bey’s even been opting for the classic bolo tie. If that’s not your vibe, you can go down the country route by teaming softer styles like floaty gingham dresses with cowboy boots.

HOW WE'RE WEARING IT THIS SEASON:

Woman wearing double denim | ASOS Style Feed

DOUBLE DENIM

If you want to lean into the trend without looking like an *actual* cowboy, double denim is a great start. For ultimate cool-girl vibes, go for a baggier fit with lots of layering. Cowboy hat optional, but strongly encouraged.

Woman wearing leather jacket and cowboy boots | ASOS Style Feed

Pictures: Getty

LOTS OF LEATHER

Whether it’s on your jacket, your cowboy boots or even a pleated mini – leather (or suede!) is another easy way to nail this look. Lose the tights when the weather warms up, and make sure Texas Hold ‘Em is soundtracking your errands run.

THE KEY STYLES:

SHOP THE TREND Items