A purple maxi dress is a rich, easy way to stand out from the usual summer brights. Lilac maxi dresses keep it soft and pretty for daytime, while dark purple maxi dresses deepen into plum and aubergine for evening and occasions. The shade sets the mood - pale and fresh, or moody and dramatic. ASOS DESIGN covers the widest run of shapes, Kaiia the slinky going-out styles, and Aria Cove the occasion-led ones. Purple loves gold and metallics, which lift the deeper shades beautifully, while tan and white keep the lighter ones fresh. Wear a lilac maxi with flat sandals for a garden do, or a plum one with heels for an evening event. It’s a maxi that feels a little different - memorable, in the best way.
...A purple maxi dress is a rich, easy way to stand out from the usual summer brights. Lilac maxi dresses keep it soft and pretty for daytime, while dark purple maxi dresses deepen into plum and aubergine for evening and occasions. The shade sets the mood - pale and fresh, or moody and dramatic. ASOS DESIGN covers the widest run of shapes, Kaiia the slinky going-out styles, and Aria Cove the occasion-led ones. Purple loves gold and metallics, which lift the deeper shades beautifully, while tan and white keep the lighter ones fresh. Wear a lilac maxi with flat sandals for a garden do, or a plum one with heels for an evening event. It’s a maxi that feels a little different - memorable, in the best way.