Loved by beauty bloggers, makeup artists and
Loved by beauty bloggers, makeup artists and novices alike, Urban Decay has been serving us super-pigmented, high-performance makeup since before it was cool. Born in the mid-90s, the brand's bold colour palette and unapologetic attitude gives us the tools to make our own beauty rules. Shop our Urban Decay at ASOS edit for those iconic products, from its coveted eyeshadow palettes and setting sprays to cult primers (you know the ones), plus liquid foundations, glitter liners and lip glosses - we'll see you at the checkout.
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