Women's Pattern

Textured hair, this is your time to shine! Curly haircare brand Pattern was built on empowering everyone to love the locks they were born with. Get ready for your curls and coils to spring into action with shampoos that cleanse without stripping moisture, conditioners that detangle and scalp-soothing hair oils – all packed with nourishing ingredients to leave your hair healthy and hydrated. For head-turning styles, shop masks, gels and tools in our Pattern at ASOS edit. Bouncy curls, here we come.

Textured hair, this is your time to shine! Curly haircare brand Pattern was built on empowering everyone to love the locks they were born with. Get ready for your curls and coils to spring into action with shampoos that cleanse without stripping moisture, conditioners that detangle and scalp-soothing hair oils – all packed with nourishing ingredients to leave your hair healthy and hydrated. For head-turning styles, shop masks, gels and tools in our Pattern at ASOS edit. Bouncy curls, here we come.