MiH comes with some serious heritage in tow. Starting its life as Made in Heaven back in 1969, it was the first British denim label, and we can thank it for flares, too. Fast-forward to 2006 and the founder’s goddaughter, Chloe Lonsdale, decided to reignite the brand as M.i.h. Jeans. Bouncing off the 1970s counter culture that inspired the original line, this is a brand made with London girl spirit in mind. Make their denim your first scroll and filter by jeans – British cool shines through in easy cuts and vintage references. Browse everything from raw-hem, straight-leg jeans to wide-leg and high-rise silhouettes, and team them with flatforms for those 70s vibes – or do the low-key thing with trainers and a tee. They supply your line-up with eco credentials too, checking that box with their low-impact approach. Throw on a slogan tee to bring through current-season cues through or tap classic inspo with a stripe top. Choose from dungarees that come complete with throwback appeal, effortless denim dresses, slouchy knits and printed polos. MiH raises the game on everyday staples.