STYLE AND CULTURE

THE COLOUR BROWN IS EVERYWHERE RIGHT NOW – HERE'S HOW TO WEAR IT

By Lizzie Griffin, 13 October 2025

From Nicholas Hoult’s earth-toned minimalism to Bad Bunny’s colour-drenched cowboy look, one thing’s for sure this season – brown is in. And we're not surprised. It’s effortlessly stylish, endlessly versatile, warms up any look, pairs well with almost any colour, serves as a fresh alternative to black... the list goes on. Simply put, brown tones are about to become the bread and butter of your winter wardrobe (if they're not already). Wondering why it's trending and which pieces to invest in? Here’s everything you need to know.

Pictures: Getty

Bad Bunny and Nicholas Hoult showing us how it's done.

Man wearing brown knit and jeans | ASOS Style Feed

Instagram: @asenogram

WHY IS THE COLOUR BROWN TRENDING?

While brown has always held a place in men’s wardrobes, the AW25 runways gave it new life with fresh tones and textures to play with. Burberry revisited the classic trench in a rich chocolate, Sacai reimagined workwear in toffee tones and Saint Laurent injected a bold edge with statement leather. The spectrum of brown feels broader than ever this season. But with so many styles and shades to choose from, it can be hard to navigate exactly what’s worth investing in – but don’t fret, we’re here to help you decide.

#1: A STAPLE KNIT

Model wearing brown knit | ASOS Style Feed

ARKET oversized cardigan with zip front in brown, £97

A good knit provides more than just a layer of warmth. It has to handle unpredictable weather while staying versatile enough for all your winter plans. This ARKET cardigan checks every box of a true staple: an oversized fit for effortless ease, a 100% wool composition for warmth and comfort, and a structured collar that instantly elevates the look. Pair it with black jeans for a clean, balanced finish.

#2: A STATEMENT JACKET

Model wearing checked jacket | ASOS Style Feed

ASOS DESIGN Harrington jacket in wool look check in brown, £65

A Harrington jacket in a tonal check? We're hitting the heritage trend and brown tones with this one. The clean silhouette keeps things classic, while the classic check adds terrace-meets-equestrian character. For styling, throw it over a hoodie for a casual pub catch-up, or pair it with a turtleneck to keep things elevated for date night. Yes, it’s that easy.

#3: A PAIR OF VERSATILE TROUSERS

Model wearing brown trousers | ASOS Style Feed

Gramicci G-pant straight leg trousers in brown, £95

If you’re over wearing jeans, brown trousers might just be your new go-to. This pair from Gramicci takes inspiration from the iconic G-Pant – rooted in 80s gorpcore and originally designed for rock climbing – yet they’re timeless and comfortable enough for everyday wear. For an effortless outfit combo, opt for colour-drenching and team them with a light brown sweatshirt.

#4: A TEXTURED SUIT

Model wearing brown suit | ASOS Style Feed

ASOS DESIGN regular suit in brown cotton corduroy, from £35

If your winter plans involve events with a dress code, choose a suit – but not just any old suit. One with textured and depth, like this two-piece from ASOS DESIGN. The cut is sharp and smart, while the rich brown tone adds warmth. Pair with a caramel-hued T-shirt for a tonal look that’s party-season appropriate.

#5: A WEAR-WHENEVER ACCESSORY

Pictures: ASOS

Mango leather belt in brown, £35.99

If you’re looking to welcome a touch of brown into your wardrobe, start small. A well-chosen accessory can elevate any outfit, and this brown leather belt from Mango does just that. Its classic design pairs seamlessly with jeans or tailored trousers, adding a subtle nod to the season’s trending tone while keeping your look polished for any occasion.