STYLE AND CULTURE

COME INSIDE TAKE NOTE: IRL WITH US

By Ayis Stephen-Diver, 11 November 2024

To celebrate our iconic partnership with GUAP for Black History Month, we threw a pop-up event in London to spotlight three amazing Black-owned brands: Wall Street Mafia, Rouhi and SANYA. Aside from shopping their must-have pieces, we caught a vibe with London's best-dressed crowd, culminating with a day of 10/10 energy and tons of ‘fitspo. Read on for the details.

Coco, the founder of Rouhi, brought the statement pieces.

Wall Street Mafia at the ASOS | GUAP pop-up

Streetwear serves all around.

Guests shopped whilst bopping to our in-house DJs.

Last month, we sat down with the founders of trailblazing brands Rouhi, Wall Street Mafia and SANYA, so we were *extra* hyped to cop their pieces. With Rouhi's hot-girl statement styles, WSM's authentic streetwear and Sanya's cult clogs, we were spoiled for choice. As a bonus, shoppers were gifted a not-for-sale ASOS | GUAP tote bag, which we'll 100% be flexing.

That nostalgic 00s function feeling >>>

To keep the vibes on point all afternoon, we enlisted the help of everyone’s favourite DJs Bisola (@bisolaotun) and Emz (@dj__emz). For the afters, underground events collective Shindig (@shindig.nights) took over the decks, spinning tunes that deserved several wheel-ups and a couple of spilt drinks.

SPOTTED:

@joshoyinsan26

Admiring the pink SANYA clogs? Us too, Josh. Us too.

@madamejoyce1

Effortless steeze from the lady herself.

@hayaat_nk

Our honorary host was dressed to impress *insert heart-eyes emoji*

@kimberleycumberbatch

+ ASOS Insiders Casey and Roua!

GIF of guests at the ASOS | GUAP pop up event

Pictures: Slyda Shoots

But hands down, the guests stole the show. Everyone showed up and out in their moodboard-worthy 'fits, rocking everything from elevated streetwear to vamp looks – we even spied a Reclaimed Vintage jacket giving real 90s energy.